Computer virus explained: simple guide to all types

By Mario Canario – Technology Editor
September 19, 2025

Bad software can hide anywhere online. It can slow your PC. It can steal your money. You want a clean, short path to safety. This guide keeps it simple. Here you get computer virus explained in plain words, with signs to watch for, and steps you can take today.

Why this matters now

We all live on the web. We bank, shop, and store photos online. Because of that, criminals follow us there. They use tricks and code to get inside our devices. One click can be enough. Yet you can block most attacks with a few good habits. You will learn those here.

First, what is “malware”

Malware means malicious software. It is the big umbrella. A virus is only one kind of malware. Other kinds include worms, ransomware, Trojans, spyware, and more. Each kind spreads in its own way. But they all try to harm or exploit your device.

Core idea: how bad software gets in

Most attacks start with three simple paths:

  1. A trick. A fake email link. A pop-up ad. A “free” download.
  2. A weak spot. An outdated app. A broken plugin. A stolen password.
  3. A bad device. An infected USB drive or a laptop that was already hit.

If you can close those three paths, you block most threats.

The big list: every common malware type explained

To make this easy to scan, each section tells you what it is, how it spreads, signs to look for, and a fast fix.

1) Virus

What it is: Code that attaches to files or apps. It needs a human to run the infected file.
How it spreads: Email attachments, shared files, pirated software.
Signs: Random errors, slowdowns, corrupted files, odd pop-ups.
Fast fix: Update your antivirus, run a full scan, delete or restore damaged files from backups.

2) Virus hoax

What it is: A fake warning about a threat that is not real.
How it spreads: Social posts, emails, pop-ups.
Signs: Scare language urging you to pay or call a number.
Fast fix: Do not click. Close the tab. Check with your security tool or a trusted IT pro.

3) Worm

What it is: A self-spreading threat that moves on its own.
How it spreads: Network holes, old software, open file shares, infected USB drives.
Signs: Your internet crawls, mass emails send without you, many devices slow at once.
Fast fix: Patch systems, unplug infected PCs from the network, scan all devices.

4) Ransomware

What it is: Malware that locks your files and asks for money to unlock them.
How it spreads: Phishing, bad downloads, weak remote desktop.
Signs: A ransom note on screen, files with new strange extensions.
Fast fix: Disconnect from the network, call IT or law enforcement, restore clean backups. Do not pay if you can avoid it.

5) Trojan

What it is: A fake “good” app that hides bad code. It relies on tricking you to install it.
How it spreads: Pirated games, “free” utilities, fake installers.
Signs: New toolbars, sudden ads, missing money or strange account logins.
Fast fix: Uninstall the app, run a deep scan, change passwords, enable multi-factor login.

6) RAT (Remote Access Trojan)

What it is: A Trojan that gives an attacker full remote control.
How it spreads: Same as a Trojan, plus cracked software.
Signs: Cursor moves by itself, mic or webcam turns on, files change with no action from you.
Fast fix: Disconnect from internet, scan offline with a bootable tool, rotate all passwords.

7) Cryptojacker

What it is: Code that steals your CPU/GPU power to mine coins.
How it spreads: A hacked website script or a sneaky app.
Signs: Fans roar, device runs hot, battery drains fast even when idle.
Fast fix: Close that site, remove shady extensions, scan, and patch your browser.

8) Keylogger

What it is: Malware that records what you type.
How it spreads: Malicious ads, infected apps, Trojans.
Signs: Unknown processes, strange network use, account takeovers.
Fast fix: Scan, then change passwords from a clean device. Turn on multi-factor login.

9) Logic bomb

What it is: Code that sleeps until a certain date or event, then it triggers.
How it spreads: Often planted by insiders or hidden in scripts.
Signs: Hard to spot. You might only notice after files are deleted or settings change.
Fast fix: Backups with version history, strong access rules, and code reviews for scripts.

10) Malvertising

What it is: Malicious ads on real sites.
How it spreads: Ad networks that were abused.
Signs: Scary pop-ups that push you to “scan now.”
Fast fix: Close the tab. Use an ad blocker from a trusted source. Keep your browser patched.

11) Wiper

What it is: Code built to destroy data.
How it spreads: Phishing, poisoned updates, or stolen admin access.
Signs: Files vanish. Systems fail to boot. Backups show errors.
Fast fix: Isolate, rebuild systems from clean images, then restore from offline backups.

12) Adware

What it is: Apps that blast ads and slow your device.
How it spreads: Bundled with “free” software.
Signs: Pop-ups, browser changes, sluggish apps.
Fast fix: Remove the app, reset the browser, and use reputable cleaners.

13) Spyware

What it is: Software that watches you and sends data out.
How it spreads: Trojans, risky downloads, bad extensions.
Signs: New icons, high network use, targeted ads that feel creepy.
Fast fix: Scan, remove, and review app permissions on phone and PC.

14) RAM scraper

What it is: Code that steals data from memory, often credit card info in point-of-sale systems.
How it spreads: Weak or unpatched terminals.
Signs: Fraud notices from banks, alerts from payment processors.
Fast fix: Patch POS systems, segment the network, and rotate all payment keys.

15) Rootkit

What it is: Deep malware that hides itself and protects other threats.
How it spreads: Exploits or admin-level Trojans.
Signs: Security tools fail, system settings change back by themselves.
Fast fix: Use a trusted boot disk. Sometimes the only cure is a full wipe and reinstall.

16) Backdoor

What it is: A secret way in that skips logins.
How it spreads: Often installed by another malware.
Signs: Unknown accounts, odd ports open, new scheduled tasks.
Fast fix: Change all passwords, remove unknown users, review firewall rules.

17) Botnet

What it is: A herd of infected devices run by one attacker.
How it spreads: Phishing, weak routers, old IoT gadgets.
Signs: Your device sends lots of traffic, your ISP warns you, or home internet crawls.
Fast fix: Reboot and patch routers, change Wi-Fi passwords, and scan all home devices.

18) Fileless malware

What it is: Threats that live in memory, not as files on disk.
How it spreads: Malicious scripts, PowerShell abuse, and phishing.
Signs: Hard to detect with old tools. You see strange system processes and spikes in RAM.
Fast fix: Use modern endpoint tools, log monitoring, and regular reboots with patches.

19) Malicious macro

What it is: A bad macro hidden in a document.
How it spreads: Email “invoices” and “reports” that ask you to enable macros.
Signs: Office asks to enable macros; then files appear or vanish.
Fast fix: Never enable macros for unknown files. Use cloud viewers. Scan before opening.

“Computer virus explained” in one chart

Use this small table to match the threat to a fast action.

Threat typeFast action
Virus, Trojan, AdwareUninstall shady apps, run a full scan, reboot
Worm, BotnetDisconnect from network, patch, scan all devices
Ransomware, WiperIsolate, rebuild from clean images, restore backups
Spyware, Keylogger, BackdoorScan, change passwords from a clean device, enable MFA
Rootkit, FilelessUse a bootable scanner or EDR; consider full reinstall
Malvertising, HoaxClose tab, ignore scare pop-ups, verify with trusted tools

Five pillars of daily protection

  1. Update everything. Turn on auto updates for Windows, macOS, browsers, and phones.
  2. Use one strong security suite. Keep real-time protection on.
  3. Back up with version history. Keep one backup offline or in a secure cloud vault.
  4. Harden logins. Use a password manager and multi-factor on email, bank, and cloud.
  5. Click with care. Hover on links. When in doubt, type the site address yourself.

Because habits beat hacks, these five steps stop most attacks before they start.

Common mistakes and easy fixes

  • “I’ll download that free movie.”
    That risky file can hide a Trojan or RAT. Instead, use legal streaming and trusted stores.
  • “I’ll deal with updates later.”
    Delays leave open holes. Set auto updates and schedule a weekly restart.
  • “I’ll use the same password for all.”
    One leak means all accounts are open. Use a manager to make unique passwords.
  • “I clicked a pop-up that said ‘You’re infected.’”
    That is malvertising. Close the tab. Never call numbers in pop-ups.
  • “Backups are too hard.”
    Use a simple cloud backup tool. Pick daily backups with file history.

Quick safety checklist

  • Updates on for OS, browser, and apps
  • Real-time antivirus on and up to date
  • Password manager + multi-factor login
  • Daily or weekly backups with version history
  • Admin account used only when needed
  • Macros disabled by default in Office apps
  • Router firmware updated; Wi-Fi uses WPA3
  • Unknown USB drives never plugged in
  • Kids’ devices use standard (non-admin) accounts
  • A printed recovery plan with key phone numbers

Save this list and check it once a month.

When to rebuild instead of repair

Sometimes cleanup takes longer than a fresh start. Rebuild if you see:

  • rootkit is suspected.
  • RAT keeps returning after you remove it.
  • Ransomware hit more than one device.
  • Your antivirus will not run or turns off by itself.

Back up your files first, then reinstall the OS from a clean image. Change passwords right after.

“Computer virus explained” for small business owners

If you run a shop or clinic, one small step can save a week of pain. Split your network. Keep point-of-sale, cameras, guest Wi-Fi, and office PCs on separate networks. Also, train your staff twice a year. Teach them to spot fake invoices, fake shipping notices, and “CEO” wire-fraud emails. Finally, make one person the owner of updates and backups. Clear roles lower risk.

Local help in Wisconsin

If you are in Milwaukee or nearby, we can help you set this up the right way the first time. Redbird Technology Solutions has more than 25 years serving local homes and small businesses. We set up safe networks, manage updates, install and maintain security cameras, and handle backups. If you want friendly advice, reach out for a free consultation. We keep it simple and local.

FAQs

What is the easiest way to remove a virus?
Run a full scan with a trusted security tool. Then restart and scan again. Finally, update your system and apps.

How do I know if I have ransomware?
You will lose access to files and see a note asking for money. Disconnect from the network right away and call a pro.

Is a worm the same as a virus?
No. A virus needs you to run a file. A worm spreads on its own across a network.

Can a Mac or phone get malware?
Yes. All modern devices can be hit. Keep them updated and install apps only from official stores.

Should I ever pay a ransom?
Experts advise against paying when possible. Restoring clean backups is safer and stops repeat attacks.

What is a fileless attack?
It runs in memory without saving files to disk. That makes it harder for old tools to spot. Modern endpoint tools help.

How do I protect my kids’ devices?
Create standard accounts, enable family filters, and keep updates on. Teach them to avoid random links and downloads.

Sources

Nvidia OpenAI investment fuels $100B data center buildout

By Mario Canario – Technology Editor
September 22, 2025

The problem and the promise

The AI boom needs enormous computing power, and that power is expensive. Nvidia OpenAI investment will channel up to $100 billion into advanced data centers built on Nvidia chips. The promise is clear: faster AI research, stronger cloud systems, and the scale to serve hundreds of millions of users.

Why this investment matters

Nvidia and OpenAI have been at the heart of the AI revolution since ChatGPT launched in 2022. Demand for Nvidia’s GPUs exploded as AI adoption grew worldwide. By pledging up to $100 billion for data center buildouts, the two companies are signaling the next leap in scale.

OpenAI expects to run systems requiring 10 gigawatts of power—the equivalent of 4 to 5 million GPUs. To put it in perspective, that’s double Nvidia’s output last year. This isn’t just a business deal. It is an infrastructure play that could reshape the entire AI economy.

Nvidia stock reacted instantly, climbing nearly 4% in one day. The gain added about $170 billion in value to its already massive $4.5 trillion market cap. Clearly, Wall Street sees this as more than hype—it sees long-term demand for AI chips cemented.

The scale of the Nvidia OpenAI investment

Jensen Huang, Nvidia’s CEO, described the project as “monumental in size.” He’s not exaggerating. Building just one gigawatt of AI data center capacity costs $50–60 billion, and Nvidia systems typically account for $35 billion of that.

OpenAI is planning 10 gigawatts. Do the math, and you begin to see why $100 billion is only the beginning. The first wave of infrastructure, powered by Nvidia’s next-gen Vera Rubin systems, is scheduled to come online in late 2026.

OpenAI CEO Sam Altman reinforced the stakes. “We have to do great AI research. We have to make products people want. And we have to solve this infrastructure challenge,” he said.

Nvidia and OpenAI: A symbiotic loop

This partnership isn’t new. When OpenAI launched ChatGPT, it depended on Nvidia GPUs. That demand helped Nvidia cement its position as the dominant AI chipmaker.

As Bryn Talkington of Requisite Capital Management noted:
“Nvidia invests $100 billion in OpenAI, and OpenAI turns it back to Nvidia. This looks like a virtuous cycle for Jensen.”

It’s a loop that keeps strengthening. OpenAI builds tools. Users flock to them. More GPUs are needed. Nvidia supplies them, profits, and reinvests in even more capacity.

The competition in AI chips

Nvidia dominates the AI GPU market, but the landscape is shifting.

  • AMD: Developing high-performance accelerators aimed at undercutting Nvidia’s pricing.
  • Cloud providers: Microsoft, Google, and Amazon are all designing custom AI chips to reduce dependency.
  • Startups: Companies like Biren Technology and MetaX are racing to build specialized processors.

Still, Nvidia holds the upper hand. Its hardware is tightly integrated with CUDA, its software ecosystem, making it harder for rivals to dislodge.

Microsoft and other partners

Microsoft remains a critical partner for OpenAI. Its Azure cloud is already infused with OpenAI’s models, and this Nvidia OpenAI investment complements that strategy. Oracle, SoftBank, and the Stargate project are also part of the larger infrastructure web.

Altman emphasized that Nvidia and Microsoft are “passive investors” but also two of OpenAI’s “most critical partners.”

This layered approach shows how OpenAI is spreading its infrastructure bets while still leaning heavily on Nvidia for the chips that matter most.

Comparing Nvidia’s recent bets

This isn’t Nvidia’s only big play. In recent weeks:

  • $5 billion stake in Intel was announced, signaling closer collaboration on AI processors.
  • Nearly $700 million was invested in U.K. startup Nscale to accelerate data center design.
  • Over $900 million was spent acquiring staff and licenses from AI startup Enfabrica.

By comparison, the Nvidia OpenAI investment dwarfs all of these. It signals not just growth, but a redefinition of scale.

Risks and challenges

No deal this big is risk-free.

  1. Power demand: 10 gigawatts is an immense draw. Sourcing clean, reliable energy will be critical.
  2. Chip supply: Nvidia’s supply chain must scale smoothly to avoid shortages.
  3. Competition: If AMD or a cloud provider gains traction, margins could shrink.
  4. Cost pressure: With each gigawatt priced at $50–60 billion, overruns are a real possibility.

Quick table: Nvidia OpenAI investment in numbers

MetricEstimateContext
Investment size$100BLargest Nvidia commitment ever
Power capacity10 GWEquals 4–5M GPUs
Cost per GW$50–60B$35B Nvidia chips per GW
Launch date2H 2026Next-gen Vera Rubin systems
OpenAI users700M weeklyRequires massive scaling

Why this is a turning point

The Nvidia OpenAI investment isn’t just a financing round. It is the blueprint for AI infrastructure for the next decade.

Altman hinted that users should “expect a lot” in coming months. That expectation, backed by Nvidia’s chips, is what makes this partnership unique. It’s not just scale. It’s a marriage of research, product adoption, and infrastructure buildout happening all at once.

RedBird for local businesses in Milwaukee

Big tech deals can feel distant, but the lesson applies locally too. Businesses in Milwaukee and across Wisconsin depend on data, cloud, and secure IT. Scaling infrastructure isn’t only for giants like Nvidia and OpenAI—it’s also for mid-size firms that need to grow without breaking their systems.

At RedBird Technology Solutions, we’ve been helping Wisconsin businesses modernize for over 25 years. If you’re in Milwaukee and want to explore how to future-proof your IT setup, reach out for a free consultation.

FAQs

Q1: What is the Nvidia OpenAI investment?
It is a plan for Nvidia to invest up to $100 billion in OpenAI, funding AI data centers built on Nvidia chips.

Q2: How big is the project?
The project covers 10 gigawatts of power capacity, equal to 4–5 million GPUs, and costs $50–60 billion per gigawatt.

Q3: When will it launch?
The first phase is expected in the second half of 2026 with Nvidia’s Vera Rubin systems.

Q4: Why is Nvidia investing so much?
Because OpenAI is one of the largest GPU buyers, and the cycle of research, product use, and infrastructure fuels Nvidia’s growth.

Q5: Who else is involved?
Microsoft, Oracle, SoftBank, and others are partners. Nvidia remains the main chip supplier.

Sources

Amex Platinum Card Major Update: What You Need to Know

By Mario Canario – Technology Editor
September 19, 2025

The Amex Platinum Card major update is here, and it brings more benefits — along with a bigger price tag. American Express has refreshed both the personal Platinum Card® and the Business Platinum Card®, adding new credits, hotel perks, and a new design. At the same time, the annual fee has climbed to $895.

So, is the update worth it? Let’s break it down in simple terms so you can decide.

Why This Update Matters

Travel rewards cards are getting more expensive. Chase, United, and Southwest all raised fees this year. Now, Amex has followed suit. But Amex is also stacking on value.

According to Amex, the Platinum Card now offers over $3,500 in benefits each year if you use everything. That’s more than double the $1,500 value it claimed before【CNBC, 2025】.

Still, many cardholders wonder: “Will I actually use these credits?”

Key Changes to the Amex Platinum Card

Here are the biggest updates to the Amex Platinum Card major update:

1. Higher Annual Fee

  • New fee: $895 per year
  • Previous fee: $695
  • First increase since 2021

The fee kicks in when your card renews on or after January 2, 2026.

2. Rewards Stay the Same

Earning points has not changed:

  • 5x points on prepaid hotels booked through Amex Travel
  • 5x points on flights booked directly with airlines or Amex Travel (up to $500,000 a year)
  • 1x points on everything else

Membership Rewards points are still valuable but work best if you book lots of travel through Amex Travel.

3. Bigger Hotel Credits

This is one of the biggest upgrades:

  • Old credit: $200 per year
  • New credit: $600 per year ($300 every 6 months)

You must book prepaid stays through Fine Hotels + Resorts or The Hotel Collection. You also get Leaders Club Sterling Status with The Leading Hotels of the World, which means upgrades and perks at 400+ luxury hotels.

4. New Annual Credits

Amex has added several new credits that could help cover the higher fee:

  • Dining: $400 yearly ($100 each quarter) with Resy restaurants
  • Digital entertainment: $300 yearly with Disney+, Hulu, YouTube Premium, YouTube TV, Peacock, WSJ, and more
  • Lululemon: $300 yearly ($75 each quarter)
  • Uber One: $120 yearly membership credit plus existing Uber Cash
  • Oura Ring: $200 yearly credit for purchases at OuraRing.com

Note: enrollment required for most credits.

5. The Business Platinum Card Update

The Business Platinum Card® is also part of the Amex Platinum Card major update.

New fee: $895 per year.

Added benefits include:

  • Hotel credits: $600 yearly ($300 every 6 months)
  • Flight + One AP credits: Up to $3,600 per year if you spend $250,000
  • Dell credit: $1,150 yearly with Dell (was $200)
  • Adobe credit: $250 yearly

Rewards also improved:

  • 5x points on flights and prepaid hotels via Amex Travel
  • 2x points on key business categories and purchases over $5,000 (up to $2M yearly)
  • 1x points on everything else

Comparing Value: Platinum vs. Sapphire Reserve

Here’s a quick look at how Amex stacks up against Chase’s Sapphire Reserve after both increased fees:

FeatureAmex PlatinumChase Sapphire Reserve
Annual Fee$895$795
Hotel Credits$600$50 (hotel bookings)
Dining Credits$400 (Resy)$300 (travel)
Travel Rewards5x on hotels/flights3x on dining/travel
Lounge AccessCenturion + Priority PassPriority Pass only

Amex gives more credits, but Chase offers broader rewards categories.

Common Mistakes to Avoid

  • Not enrolling: Many credits require you to enroll first. Forgetting means you lose value.
  • Overspending: Don’t buy things you don’t need just to “use” credits.
  • Booking outside Amex Travel: You miss out on 5x points if you don’t book through Amex.

Quick Checklist: Is Amex Platinum Right for You?

  • Do you travel often?
  • Can you use $600 in hotel credits yearly?
  • Do you dine at Resy restaurants or use Uber?
  • Will you use entertainment credits like YouTube Premium or Hulu?
  • Are you okay with a high $895 fee?

If most of these are yes, the Amex Platinum Card major update could be worth it.

Local Note for Milwaukee Readers

If you’re in Milwaukee and thinking about smart ways to handle tech, IT, or even secure payments, Redbird Technology Solutions can help. With more than 25 years of experience, they offer IT services and camera solutions that keep your business safe and running smoothly. Reach out today for a free consultation.

FAQs

1. How much is the new Amex Platinum fee?
$895 per year starting January 2, 2026.

2. What is the biggest new benefit?
A $600 hotel credit for prepaid bookings through Amex Travel.

3. Do rewards change with the update?
No, rewards remain the same at 5x on travel and 1x on everything else.

4. What new credits are added?
Dining ($400), entertainment ($300), Lululemon ($300), Uber One ($120), and Oura Ring ($200).

5. Is the Amex Platinum worth it now?
It depends. If you travel often and use the credits, it can more than pay for itself.

6. Does the Business Platinum also change?
Yes, it now has a $895 fee and up to $3,600 in new annual credits for flights and business tools.

7. How do I maximize Amex Platinum benefits?
Always enroll for credits, book travel through Amex, and track your quarterly credits.

Sources

Alibaba’s shares jump after it lands a major customer for its AI chips

By Mario Canario, Technology Editor
Last updated: September 17, 2025

Why Alibaba’s shares jump after it lands a major customer for its AI chips

Alibaba’s stock soared after reports confirmed that China Unicom, the nation’s second-largest telecom provider, will use Alibaba’s AI chips in a massive new data center project. The news sparked strong investor confidence, pushing Alibaba’s Hong Kong-listed shares up more than 5% and its U.S.-listed stock over 2% in premarket trading.

What makes this deal important

Boost for domestic AI chips

China has been pushing to replace U.S. technology with homegrown alternatives. This partnership shows Alibaba is making progress with its chip unit, T-Head.

Big customer impact

China Unicom’s decision signals trust in Alibaba’s technology. It also gives Alibaba a chance to prove its chips can support real-world applications like telecom and data centers.

Alibaba’s AI chips explained

What is T-Head?

T-Head, also known as Pingtouge, is Alibaba’s semiconductor division. It builds custom AI chips designed to power data-heavy tasks such as machine learning and cloud services.

Why Alibaba doesn’t sell chips directly

Unlike Nvidia, Alibaba doesn’t sell its chips in stores. Instead, companies like China Unicom use them by purchasing Alibaba Cloud services. This “chips-as-a-service” model gives Alibaba steady revenue while making the chips widely available.

China Unicom’s role in the partnership

Building a massive data center

China Unicom is building a large new data center in Qinghai Province. This project will use Alibaba’s chips alongside processors from other Chinese firms like MetaX and Biren Technology.

Why telecoms matter for AI growth

Telecom companies run vast networks that generate and process enormous amounts of data. Partnering with them allows Alibaba to showcase its chips’ strength in handling large-scale computing.

Market reaction and stock impact

Stronger investor confidence

News of the deal quickly boosted Alibaba’s market value. Investors see the deal as a sign that Alibaba is regaining momentum in AI after facing stiff competition.

Comparing stock moves

  • Alibaba: +5% in Hong Kong, +2% in U.S. premarket
  • Nvidia: –1% after reports China restricted purchases of certain U.S. chips

This shows how one company’s gain can come at another’s expense in the global AI race.

Why this matters for China’s AI strategy

Reducing reliance on Nvidia

China has limited access to Nvidia’s top AI chips due to U.S. restrictions. By investing in Alibaba, MetaX, and Biren, China hopes to secure its own supply chain.

Supporting local innovation

Deals like this encourage more funding and research into domestic semiconductors. They also help China close the gap with global leaders like Nvidia and AMD.

Risks and challenges for Alibaba

Lack of transparency on performance

It’s still unclear if Alibaba’s chips can match Nvidia in speed and efficiency. Without independent benchmarks, customers may remain cautious.

Supply chain pressures

Building chips requires complex manufacturing, often involving global suppliers. Restrictions could limit how fast Alibaba scales production.

Growing competition

Other Chinese chipmakers, like Huawei’s Ascend series, are also fighting for market share. Alibaba will need to prove its chips stand out.

Lessons for global tech watchers

Shifting power in semiconductors

The AI chip market is no longer dominated by just U.S. firms. Chinese companies are stepping up with viable alternatives.

New business models

Alibaba’s “chips via cloud” approach could become a model for others. Instead of selling hardware, companies may increasingly tie chips to cloud platforms.

Quick summary table

FactorImpact on Alibaba
China Unicom dealStrengthens trust and boosts demand
Stock market reaction+5% in Hong Kong, +2% U.S. premarket
Reduced Nvidia accessOpens door for domestic suppliers
RisksPerformance, supply chain, competition

What this means for businesses in Milwaukee

If you’re a business owner in Milwaukee, you may wonder why this matters. Global AI chip supply impacts the cloud services we all rely on. Faster chips mean better performance for tools, apps, and cybersecurity solutions.

That’s where Redbird Technology Solutions can help. With more than 25 years of experience in IT and security, we guide local businesses through technology changes. If you want to explore how AI and cloud solutions can improve your operations, reach out today for a free consultation.

FAQs

What caused Alibaba’s shares to rise?
News that China Unicom will use Alibaba’s AI chips in a major data center project.

What division makes Alibaba’s chips?
Alibaba’s semiconductor arm called T-Head, also known as Pingtouge.

Does Alibaba sell its chips directly?
No. Customers access them through Alibaba Cloud services.

Why is China pushing domestic chips?
To reduce reliance on U.S. suppliers like Nvidia due to trade restrictions.

Who are Alibaba’s competitors in AI chips?
MetaX, Biren Technology, and Huawei in China; Nvidia and AMD globally.

What was Nvidia’s stock reaction?
It fell around 1% after reports of China limiting purchases of its chips.

Sources

Google Unveils New Pixel 10 Phone Models and AI Features

Big news from Google: the company has officially unveiled the Pixel 10 lineup at a star-studded event in Brooklyn, New York. The event featured celebrities like Jimmy Fallon, Nick Jonas, and Formula 1 driver Lando Norris, showing just how important this launch is for Google.

The new devices are packed with AI tools, new hardware, and upgraded designs. With four Pixel 10 phones, a new Pixel 4 Watch, and updated Pixel earbuds, Google is making its biggest push yet to challenge Apple and Samsung in the premium phone market.

Let’s explore what was announced, how much the new phones will cost, and what these updates mean for everyday users.

Pixel 10 Lineup: The Models and Prices

Google has released four new Pixel 10 models:

  • Pixel 10 (standard) – $800
  • Pixel 10 Pro – $1,000
  • Pixel 10 Pro XL – $1,200
  • Pixel 10 Pro Fold – $1,800

The first three models will be available in stores starting August 28, 2025, while the Pixel 10 Pro Fold will launch later on October 9, 2025.

This lineup shows Google’s confidence in competing directly with Apple’s iPhone 16 Pro and Samsung’s Galaxy Z Fold series.

AI Is the Star of the Show

What sets the Pixel 10 apart from past models is its deep integration with AI (artificial intelligence). Google’s senior vice president Rick Osterloh explained that the goal is to create “personal intelligence”—phones that don’t just react, but anticipate what users need.

Here are the new AI-powered tools:

1. Magic Cue

  • Anticipates what you need before you ask.
  • Example: If you call your airline, the phone will show your flight info automatically.

2. Camera Coach

  • Guides you while taking photos.
  • Suggests the best lighting, framing, and angles in real time.
  • Aimed at helping casual users take professional-quality shots.

These features build on Google’s history of using AI for photography, voice recognition, and real-time translation. The Verge notes that Google is leaning heavily into AI now because Apple has been slower to integrate AI into the iPhone.

Pixel 4 Watch: Smarter and Safer

Google also announced the Pixel 4 Watch, the first smartwatch with Google’s Gemini AI assistant built in.

Features include:

  • Emergency satellite communications for safety in remote areas.
  • New health tracking tools, designed to rival Apple Watch and Fitbit.
  • Expanded AI support for managing schedules, fitness, and safety alerts.

Gemini will also be available on TVs, smart speakers, and even cars this fall.

Celebrity Partnerships

Google is also pushing its brand with star power. NBA star Stephen Curry has joined as a “performance adviser” to guide product development. The move shows how Google is trying to connect tech with culture, just as Apple often does with its launches.

How Pixel 10 Compares to Past Models

Here’s a quick breakdown of what’s new:

FeaturePixel 9Pixel 10
AI AssistantLimited AIGemini AI with Magic Cue & Camera Coach
CameraStrong but staticAI-guided Camera Coach
Price$799–$999$800–$1,800
Foldable OptionNonePro Fold model
Watch SupportPixel 3 WatchPixel 4 Watch with AI and satellite

The biggest jump is clearly in AI features and the addition of a foldable option, which brings Google into direct competition with Samsung’s Galaxy Fold.

Why AI Matters for Google

Google has been layering AI into its products since 2023, but the Pixel 10 takes this to the next level.

According to Statista, the global AI market is expected to reach $305 billion by 2025. By putting AI at the center of its phones, Google is betting big that customers want smarter, proactive devices.

This move also sets Pixel apart from Apple, which analysts say has been slower to roll out AI-driven features on the iPhone.

Pricing Strategy: A Direct Apple Challenge

The base Pixel 10 costs $800, which is nearly identical to the iPhone 16’s entry price. The Pro and Pro XL models compete directly with the iPhone 16 Pro and Pro Max, while the Pixel 10 Pro Fold takes aim at Samsung’s foldable phones.

Google is signaling that it doesn’t just want to be seen as a budget option—it wants to compete as a premium smartphone brand.

What It Means for Customers

For everyday users, here’s what the Pixel 10 launch means:

  • Smarter help every day: AI tools make the phone more intuitive.
  • Better pictures: Camera Coach can help even beginners take great photos.
  • New options: Foldable phone lovers finally have a Pixel choice.
  • Bigger ecosystem: Gemini AI will connect phones, watches, TVs, and cars.

Challenges Google Still Faces

Even with the Pixel 10’s upgrades, Google has hurdles:

  1. Brand recognition – Apple and Samsung dominate the premium market.
  2. Price sensitivity – At $1,800, the Fold may be too expensive for many buyers.
  3. Software bugs – Past Pixel launches have been hit with glitches; Google must deliver reliability this time.

Lessons for Businesses

The Pixel 10 launch highlights three key lessons:

LessonWhy It Matters
Innovation is keyCompanies must keep evolving to stay competitive
AI is the futureBusinesses should start planning for AI integration
Ecosystems winCustomers prefer products that work together seamlessly

For businesses in Milwaukee and beyond, this is a reminder to invest in trusted IT support that helps adapt to new technology quickly.

Milwaukee Businesses: Stay Ahead with Local Tech Experts

Tech is moving fast. AI, cloud systems, and smart devices are changing how we live and work. For businesses, keeping up can be tough.

That’s where Redbird Technology Solutions comes in.

Based in Milwaukee, Wisconsin, we’ve been helping businesses with IT support and technology solutions for over 25 years. Our services include:

  • IT planning and support
  • Network security and management
  • Camera installations and monitoring
  • Cloud migration and backups
  • 24/7 local support

Don’t let tech changes slow you down.

Contact Redbird Technology Solutions today for a free consultation and let us help your business thrive in the new AI-powered world.

Final Thoughts

The Pixel 10 launch shows Google’s biggest step yet into the future of AI-powered devices. With Magic Cue, Camera Coach, Gemini AI, and a new foldable model, Google is making a bold statement: it wants to lead in innovation, not just follow.

For shoppers, this means smarter tools and better choices. For businesses, it’s a sign that AI is here to stay.

And for Milwaukee businesses, it’s a reminder that having trusted local IT partners like Redbird is the best way to keep up in a world that never stops changing.

Target’s CEO Is Stepping Down as Customers Turn Away: What Happened and What’s Next

Big changes are coming to Target. After 11 years leading the company, Target’s CEO is stepping down as customers turn away from the once-popular brand. This news has shocked shoppers, investors, and retail experts.

So why is this happening? What went wrong at Target? And what should customers and business owners learn from this moment?

Let’s look at the full story—step by step—in a simple way.

Who Is Target’s CEO and Why Is He Leaving?

Brian Cornell has been Target’s CEO since 2014. He helped bring the store back to life when it was struggling. He updated the stores, added online shopping, and made Target cool again.

In 2019, he was even named “CEO of the Year” by CNN Business for making Target strong during tough times.

But now, after more than a decade, Cornell is stepping down. He will leave his role as CEO on February 1, 2026, though he’ll stay on as executive chairman.

The reason? Target’s sales are down. Customers are shopping less, and many say they don’t feel connected to the brand anymore. The company needs a fresh start.

Who’s Replacing Him?

Target picked someone from inside the company to take over—Michael Fiddelke, the current Chief Operating Officer.

Fiddelke started as an intern at Target 20 years ago. Now, he’s moving into the top job. Some people think this is a safe choice. Others say Target needed an outsider with new ideas.

One expert, Neil Saunders from GlobalData Retail, said:

“This doesn’t fix the problems. Target needs new thinking. It has lost touch with what shoppers want.”

Why Are Customers Turning Away from Target?

This is a big question. And the answer has many parts. Let’s break them down.

1. Fewer People Are Shopping for Fun

Target is known for fun things like cute clothes, home décor, and trendier items. But lately, people are spending more money on basic needs like food and gas—and less on fun stuff.

In fact, more than 50% of Target’s products are non-essential, or what experts call “discretionary items.”
Compare that to Walmart, where about half of all sales come from groceries.

When times get hard, people go to stores that help them save on basics. That means Walmart, Costco, and Amazon are doing better than Target.

2. Sales Are Falling, and Investors Are Worried

Target’s sales have gone down for three straight quarters. That means fewer people are shopping—and buying less when they do.

In 2025, Target’s stock was one of the worst-performing in the S&P 500.
Just recently, Target’s stock dropped 10% after another bad sales report.

Investors are nervous. They don’t think the company has a clear plan.

3. The DEI Backlash Hurt Brand Loyalty

In 2025, Target made a big change—it cut back on its DEI (Diversity, Equity, and Inclusion) programs.

Many customers, especially younger and more progressive ones, were shocked and upset. The family of Target’s founder even called it a “betrayal.”

Target had once been a leader in inclusion. Now, some say it’s turning its back on those values.

As a result, brand trust dropped, and many loyal shoppers stopped supporting the company.

4. Supply Chain Problems and Tariffs

Target also faced trouble with importing products. About 50% of Target’s products come from overseas, compared to only 33% for Walmart.

This matters because tariffs (taxes on imports) make things more expensive. Target has to raise prices just to break even.

According to Bank of America analyst Robert Ohmes, Target may need to raise prices twice as much as Walmart due to tariffs.

This hurts sales and frustrates shoppers.

5. Too Much Inventory, Not Enough Demand

In 2022, Target bought too much stuff—things like treadmills, TVs, and furniture. But after the pandemic, people stopped buying those items.

That meant Target had too much inventory and had to mark down prices, losing money in the process.

The timing couldn’t have been worse. Inflation was rising, and people had less money to spend.

6. Pride Month Backlash Added Fuel to the Fire

In 2023, Target faced angry online attacks for selling Pride-themed products. Some of the items were for transgender people, and misinformation spread saying they were being sold to kids (they weren’t).

Target pulled some items after threats to employees—but this made things worse.

Supporters of LGBTQ+ rights felt betrayed. Others thought Target was giving in to pressure. No one was happy.

The result? A big sales drop and lawsuits from conservative groups.

Target store entrance.

Can Target Come Back?

Michael Fiddelke, the new CEO, says yes.

He wants to:

  • Bring back fun and trendy items
  • Make stores more exciting
  • Use new tech to improve shopping
  • Cut costs where possible
  • Avoid raising prices unless necessary

One of his new ideas is called “Fun 101.” It’s a plan to focus on fresh electronics, home goods, and seasonal trends.

But will it work? Analysts are split.

Some say Target can bounce back with the right moves. Others think it needs a complete reboot to survive.

What This Means for Shoppers

If you’re a Target shopper, expect more changes soon. Stores may:

  • Look different inside
  • Offer new kinds of products
  • Raise or lower prices depending on tariffs
  • Focus more on in-store experiences

The goal is to win back customers and bring energy back to the brand.

Lessons for Business Owners

Target’s story isn’t just about retail. It’s a warning for all businesses—especially those that rely on customer trust.

Here are 3 key takeaways:

LessonWhy It Matters
Know your customerWhen brands stop listening, they lose loyalty
Be careful with big shiftsDEI cuts and pricing issues hurt Target’s image
Adapt with a planTrendy ideas only work when backed by smart strategy

If you’re a local business owner, it’s important to learn from big companies—but also avoid their mistakes.

That’s why having trusted tech partners is so important.

Milwaukee Businesses: Don’t Let Tech Troubles Slow You Down

When times get tough, your business needs tools that work, security you trust, and support that shows up.

That’s where we come in.

Redbird Technology Solutions, based in Milwaukee, Wisconsin, has helped businesses for over 25 years. We don’t just fix computers—we help you grow smarter and safer.

We offer:

  • Network setup and protection
  • IT planning and security
  • Hardware recommendations that fit your budget
  • Camera systems and on-site support
  • Fast, friendly service from local experts

Whether you’re launching something new or looking to improve your tech setup, we’re here to help.

Need a hand? Let’s talk.
Contact Redbird Technology Solutions today for a FREE consultation.

Let’s build something great together—right here in Milwaukee.

Final Thoughts

Target’s CEO is stepping down as customers turn away, and it marks a big turning point for one of America’s favorite stores.

The last few years have shown how quickly things can change. Strong leadership, clear values, and real customer focus are more important than ever.

If you’re a shopper, this is your chance to speak up with your wallet. If you’re a business owner, this is your reminder to stay flexible, stay focused, and lean on trusted local partners when it matters most.

Microsoft Laying Off About 9000 Employees: What It Means in 2025

Microsoft is laying off about 9,000 employees in 2025. This is one of the company’s biggest job cuts in years and has many people asking why. In July 2025, Microsoft announced it is laying off about 9,000 workers. This is a big number and has many people asking: why is this happening, and what does it mean for the future?

Let’s break it down in simple terms.

Why Microsoft Is Cutting Jobs

Microsoft said the job cuts are part of a plan to make the company work better. According to the company, the layoffs will affect less than 4% of its total workforce. That means most workers will keep their jobs, but 9,000 people will not.

Microsoft has about 228,000 employees around the world. So, this layoff is a small part of the company, but it’s still a big deal.

What the Company Said

A Microsoft spokesperson said they are “making changes to help the company succeed in a fast-changing world.” That means the company wants to move faster, save money, and focus on what matters most.

Abstract office glass layers representing microsoft laying off about 9000 employees and flattening teams

Not the First Round of Layoffs

This is not the first time Microsoft has cut jobs:

  • In January 2025, it laid off a small number of workers.
  • In May 2025, over 6,000 jobs were cut.
  • In June 2025, about 300 more workers lost their jobs.

This new round in July added another 9,000 layoffs, making this year one of the biggest in job cuts for Microsoft.

In 2023, Microsoft also laid off 10,000 people. And back in 2014, they had their largest layoff ever—18,000 people—after buying Nokia’s phone business.

Who Is Affected?

Microsoft didn’t share every detail, but the cuts are happening across many teams and locations. This includes people at different levels—from new employees to experienced workers.

Gaming Division Also Hit

Phil Spencer, who leads Microsoft’s gaming team, shared that his division is also cutting jobs. He said the goal is to remove “layers of management” so teams can work faster and better. This means fewer bosses and more focus on getting things done.

Why Now?

The layoffs were announced at the start of Microsoft’s 2026 fiscal year. Companies often make big changes when their new budget year begins. This helps them set new goals and focus on new plans.

Market Pressure and Reorganization

Tech companies are under pressure to grow, make money, and stay competitive. Even though Microsoft is making a lot of money, it still wants to be more efficient.

In fact, Microsoft made $26 billion in net income and $70 billion in revenue in just one quarter, according to FactSet. That’s a lot of money. But investors and company leaders still want to improve how the business runs.

One way to do that is by cutting costs—and that often means cutting jobs.

Cloud server room highlighting Microsoft’s shift after laying off about 9000 employees

Microsoft Is Still Growing in Some Areas

Even though Microsoft is cutting jobs, it’s also growing in other parts of the company.

Executives expect about 14% revenue growth in the June quarter, thanks to services like Azure cloud computing and software tools like Microsoft 365.

This means the company is trying to shift focus—from older or slower areas to fast-growing parts of the business.

What This Means for the Tech Industry

Microsoft isn’t alone. Other tech companies are also laying off workers in 2025. For example:

CompanyJob Cuts in 2025
Microsoft9,000 (July), 6,000+ (May)
AutodeskNot released
CheggNot released
CrowdStrikeNot released
ADPU.S. private sector lost 33,000 jobs in June

(Source: CNBC, Dow Jones, FactSet)

These numbers show that the job market in tech is changing. Some companies are hiring, but others are shrinking to stay competitive.

Is Microsoft in Trouble?

No, Microsoft is not in trouble. In fact, its stock price hit a record high of $497.45 per share on June 26, 2025. That means investors still believe in the company.

But Microsoft wants to prepare for the future. By cutting layers of management and focusing on strong areas like cloud services and AI, the company is getting ready for what’s next.

Corporate boardroom used for post-layoff business performance meetings at Microsoft

What About the Workers?

Job loss is always hard. When a company cuts thousands of jobs, many families are affected.

Some of the workers may find new jobs inside Microsoft. Others will need to look for work at other companies. Microsoft has not said if it will offer severance pay or job placement help, but it often does in large layoffs.

If you or someone you know is affected, here are a few steps to take:

  • Update your resume and LinkedIn profile
  • Reach out to your network
  • Look at job openings in your area
  • Ask about unemployment benefits

Lessons for Business Owners

If you own a small or mid-size business, there’s something to learn from this. Even the biggest companies need to adapt and change. That means:

  • Keeping your technology systems updated
  • Making sure your cybersecurity is strong
  • Having a team that helps you stay ahead

That’s where local support can help.

Need help keeping your business tech strong?

At Redbird Technology Solutions, we’ve been helping Milwaukee businesses for over 25 years. We know how fast the tech world changes—and we can help your business stay secure, updated, and ready for anything.

We offer:

  • Managed IT services
  • Cybersecurity protection
  • Security camera installs
  • Cloud support and more

We’re local, experienced, and here to help.

Ready to feel confident in your tech setup?
Contact Redbird Technology Solutions today for a free consultation.

Digital skyline showing industry effects of Microsoft laying off about 9000 employees

Final Thoughts

The news that Microsoft is laying off about 9,000 employees is big. It shows how even large, successful companies need to change to stay ahead.

While this is tough for the workers affected, it’s also a sign of shifting priorities in tech. Cloud services, AI, and remote tools are becoming more important than ever.

If you’re a business owner, now is the time to make sure your tech is ready for the future. Whether you’re in Milwaukee or nearby, Redbird Technology Solutions can help.

Don’t wait until there’s a problem—talk to a local expert today and protect your business from the inside out.

What is a Managed Service Provider? A Simple Guide for 2025

In today’s world, businesses of all sizes rely on computers, networks, and digital tools to get work done. But not every business has the time or staff to manage all this tech on their own. That’s where Managed Service Providers, or MSPs, come in.

A Managed Service Provider is a company that helps other businesses manage their technology. They make sure your computers, networks, data, and security are running smoothly, even when you’re asleep. In this article, we’ll explain what MSPs do, why they matter, and how they can help you. If you’re a small to mid-size business owner in Milwaukee, Wisconsin, this guide is especially for you.

2D vector image of an IT technician remotely managing systems from a multi-screen setup.
MSPs often use remote dashboards to monitor and maintain business IT systems without needing to be onsite.

What is a Managed Service Provider (MSP)?

A Managed Service Provider is a third-party company that takes care of your IT (information technology) systems. This includes things like:

  • Keeping your network working
  • Making sure your data is safe
  • Helping with tech issues
  • Updating software
  • Monitoring your systems 24/7

Think of an MSP as your IT team in the cloud. They work remotely, often through the internet, to help businesses stay online, safe, and productive.

Who Uses Managed Service Providers?

Many small and mid-size businesses (SMBs) use MSPs because they don’t have the money or staff to run a full-time IT department. But big companies and even government offices use them too.

Some examples include:

  • A small accounting firm that needs secure data backups
  • A local store that needs help managing their security cameras
  • A large school district needing tech support for hundreds of devices
Infographic-style 2D illustration of a managed service provider supporting multiple business operations.
A managed service provider links many digital services and locations through cloud and network systems.

What Services Do MSPs Provide?

Here are some of the most common services MSPs offer:

ServiceWhat It Does
Network ManagementKeeps your internet and computer systems running
Data BackupSaves copies of your data in case something goes wrong
CybersecurityProtects your systems from hackers and viruses
Software UpdatesKeeps your software current and secure
Remote MonitoringWatches over your systems 24/7 to catch problems early
Help Desk SupportHelps your staff when they run into tech problems
Compliance ManagementMakes sure you follow industry rules like HIPAA or PCI-DSS
Cloud ServicesHelps you move your work to online tools like Microsoft 365 or Google Cloud

Types of Managed Service Providers

MSPs can specialize in different areas. Here are the main types:

  1. Pure-Play MSPs – Focus on basic services like monitoring and alerts
  2. Staffing MSPs – Help larger companies with hiring and support
  3. High-Level MSPs – Offer complete IT solutions including cloud, security, and compliance

Some MSPs also specialize in industries like:

  • Healthcare (HIPAA compliance)
  • Finance (data protection)
  • Retail (POS systems and inventory tech)
  • Legal (secure document storage)

How Does a Managed Service Provider Work?

MSPs usually start by looking at your current IT setup. They check what’s working and what’s not. Then they recommend a plan that fits your goals.

Most MSPs work under a contract called an SLA (Service Level Agreement). This agreement explains:

  • What services they will provide
  • How fast they will respond to problems
  • What systems they will manage
  • How much you will pay
Clean 2D graphic comparing managed service provider pricing models using bar charts and diagrams.
MSPs offer various pricing models including per-device, per-user, and tiered plans to fit different business needs.

MSP Pricing Models

MSPs offer different pricing options based on your needs:

Pricing ModelDescription
Per DeviceYou pay a fixed fee for each device (computer, phone, etc.)
Per UserYou pay for each user, no matter how many devices they use
All-InclusiveOne flat fee for full services (also called “all-you-can-eat”)
Tiered PricingChoose a service package (basic, standard, premium)
Monitoring-OnlyYou just want alerts, not full support

These are often billed monthly, giving you predictable costs and support when you need it.

What Are the Benefits of a Managed Service Provider?

Working with an MSP offers many benefits. Here are some key reasons businesses love them:

1. Saves Money

Hiring a full-time IT team can be expensive. An MSP gives you expert help for a flat monthly fee.

2. 24/7 Support

MSPs monitor your systems day and night to catch problems before they become big issues.

3. Expert Advice

MSPs are tech pros. They help you choose the right software, set up secure systems, and follow IT best practices.

4. Stronger Security

Cybersecurity is a big deal today. MSPs install and manage firewalls, antivirus tools, and backups to protect your business.

5. Helps You Grow

With an MSP handling your tech, you can focus on growing your business instead of fixing problems.

What Are the Challenges?

While MSPs are helpful, they aren’t perfect. Here are a few things to watch out for:

  • Slow Response Times – Make sure your SLA includes quick help when needed
  • Limited Services – Not all MSPs offer cybersecurity or compliance support
  • Upselling – Be cautious of MSPs pushing tools you don’t really need
  • Data Control – If the MSP uses special tools, you may not have full access to your own data

Real Stats and Trends

  • The MSP market size is expected to grow to $416.62 billion by 2028, up from $243 billion in 2021 (source: Fortune Business Insights).
  • 60% of SMBs have been the victim of a cyberattack. MSPs help reduce this risk by managing your security tools (source: Verizon Data Breach Report).
  • 84% of companies say working with an MSP has improved their operations (source: CompTIA).

MSP vs Break/Fix IT

Here’s a quick comparison to help you see the difference:

FeatureManaged Service Provider (MSP)Break/Fix IT Support
SupportOngoing (monthly)Only when something breaks
CostPredictable monthly feeVariable, can be costly
ApproachPreventiveReactive
Monitoring24/7 system checksNone
Long-term helpYesNo

Why Use a Local MSP in Milwaukee?

If you’re in Milwaukee, working with a local MSP like Redbird Technology Solutions has added benefits:

  • Faster onsite support
  • Local knowledge and experience
  • Easy face-to-face meetings
  • Customized plans for local business needs

Real-Life Example

Let’s say you own a small bakery in Milwaukee. You rely on point-of-sale systems, online orders, and cloud-based inventory. If your system goes down, you lose sales.

A local MSP can:

  • Monitor your system 24/7
  • Set up automatic backups
  • Help protect your customer data
  • Fix problems fast (in person if needed)

This means fewer headaches and more time to focus on baking.

Conclusion: Should You Work With an MSP?

If you’re tired of fixing tech problems on your own or don’t have the staff to keep up, a Managed Service Provider might be the answer. Whether you need help managing your network, keeping your data safe, or staying compliant with rules, an MSP can help.

Work With Us

Redbird Technology Solutions is a trusted IT company in Milwaukee, Wisconsin, helping small to mid-size businesses with IT support, cybersecurity, and security camera systems. Whether you need help managing your tech or want better protection for your business, we’re here for you.

Contact Redbird Technology Solutions today for a free consultation and find out how we can support your business with reliable, local, expert IT services.

WWDC 2025 Impressions: What is Liquid Glass and Why It Matters

Apple’s WWDC 2025 just wrapped up, and this year’s biggest highlight is something they call Liquid Glass. But what exactly is it? And is it worth the hype? In this article, we’ll break down what Liquid Glass means, how it works across Apple devices, and what it means for you—whether you use an iPhone, iPad, Mac, Apple Watch, Vision Pro, or all of them.

We’ll also share thoughts on Apple’s new design, new features, and how it all compares to competitors like Google and Microsoft. You’ll find all the details in simple language, with helpful explanations along the way.

What Is Liquid Glass?

Liquid Glass is Apple’s new design system introduced at WWDC 2025. It changes how your apps and screens look. Instead of flat colors or solid boxes, Apple now makes many parts of its system look like transparent, frosted glass.

Imagine looking at your phone and seeing the background lightly blur behind every app or menu. That’s Liquid Glass. It’s not just on the iPhone—it’s everywhere: iPad, Mac, Watch, and even Apple TV.

Apple says it makes your device look more “unified and modern.” But it also raises concerns about how easy it is to read or interact with all that glass.

iOS 26 and iPhone Changes

Let’s start with the iPhone. Apple renamed the operating system to iOS 26 to match the year. All Apple platforms—iPadOS, macOS, tvOS, and watchOS—also now use version 26.

Lock Screen and Icons

  • The lock screen now shows a giant glassy clock, which changes size based on your wallpaper.
  • Icons on the home screen have been slightly updated, and now you can make them look transparent if you want to use the “clear mode.”

Camera App

The Camera app has a big redesign:

  • Only photo and video buttons are visible by default.
  • Other modes like Portrait or Slow-Mo are hidden and need to be swiped to access.
  • Frame rate and resolution settings (like 30fps or 60fps) are now under a small icon in the top corner.

This cleaner design looks good, but it might be confusing for users who are used to everything being up front.

Phone and FaceTime Apps

Apple added smart features:

  • Call Screening now answers unknown calls and gives you a transcript before deciding to let the call through.
  • Hold Assist waits on hold for you and alerts you when a real person picks up.
  • FaceTime has a new home screen and live translation. If someone speaks another language, their words are translated in real time.

iMessage Upgrades

Texting gets better too:

  • You can now add polls in group chats.
  • You’ll see who’s typing in real time.
  • Custom backgrounds for chats are also now an option.

iPadOS 26: A True Laptop Replacement?

For the first time, the iPad starts acting like a full computer.

Window Controls and Menu Bar

  • Apps can now float in resizable windows.
  • Each window has a three-dot button like a Mac, so you can minimize or adjust it.
  • Apple even added a menu bar at the top, just like macOS. It includes File, Edit, View, and Help options.

File Management and Background Work

  • The Files app lets you sort, preview, and organize files like on a Mac.
  • You can export videos in Final Cut Pro without needing to keep the app open.
  • There’s also now an audio input selector for choosing microphones in any app.

These changes are huge for anyone using an iPad for school, work, or content creation.

macOS 26 (Tahoe): Clear but Questionable?

macOS also gets the Liquid Glass look. The update is called macOS 26 “Tahoe”.

New Look

  • The menu bar is now fully transparent, making the desktop look bigger.
  • Apps like Control Center have a glassy redesign.
  • Widgets and the dock can now also be transparent.

Spotlight Gets a Power Boost

  • Spotlight search now acts like a productivity tool.
  • You can run shortcuts, open files, and even start app actions—just like the popular app Raycast.
  • It can’t do everything yet (like full chatbot conversations), but it’s moving in that direction.

watchOS 26: Faster, Glassier, Smarter

watchOS 26 follows the Liquid Glass trend. The biggest new features are:

  • Wrist Flick Gesture: Flick your wrist to dismiss alerts or calls.
  • Workout Buddy: A virtual coach that gives updates and encouragement during workouts.

Still missing? Group fitness challenges. Maybe next year.

visionOS 26: Widgets, Windows, and Jupiter

visionOS also joins the Liquid Glass club. Here’s what’s new:

  • Widgets can now float anywhere, and you can customize their size and depth.
  • Your apps and widgets will now stay where you put them, even after a reboot.
  • Added support for PlayStation VR2 controllers.
  • New environment: Jupiter’s moon with the planet overhead.

They also improved personas, the digital versions of you used in FaceTime. These now look more realistic.

Apple TV (tvOS 26): Small Changes

Not a lot has changed here. Icons now shimmer, and there’s more content. The Liquid Glass look is there but harder to notice.

Where’s Siri and Apple Intelligence?

Now here’s the twist. While competitors like Google talk non-stop about AI, Apple barely mentioned Siri (just twice in the keynote). They didn’t even push their AI brand “Apple Intelligence” much.

But that doesn’t mean there was no AI. Apple added:

  • Live translation during calls and chats.
  • On-device AI tools for transcription, summarizing, and language help.
  • Tools for developers to build AI into their apps.

It’s not the flashiest AI, but it’s private, local, and fast.

Apple says the “big Siri update” is coming in 2026. They’re taking their time, possibly to avoid mistakes seen in rushed AI releases.

Is Liquid Glass a Good Idea?

Liquid Glass makes Apple’s system look modern. But it may hurt readability. Many menus and notifications are now clear or semi-transparent. That looks nice, but it can make it hard to read text, especially when backgrounds are busy.

Apple says the system adapts by giving light backgrounds to dark text and vice versa. But it doesn’t always work perfectly.

Feature Comparison Table

DeviceKey New Features
iPhoneLiquid Glass, redesigned Camera app, Call Screening, FaceTime translation
iPadWindowed apps, menu bar, Finder-style Files app, Final Cut background export
MacSpotlight power upgrade, new visuals, full transparency
WatchWorkout Buddy, wrist flick gestures, Liquid Glass UI
Vision ProPersistent widgets, new environments, controller support
Apple TVSlight visual update, more content

Was WWDC 2025 a Win?

WWDC 2025 was different. Apple skipped the big AI buzzwords and instead gave us real, usable features. The Liquid Glass design is a big visual change. Some will love it, others might find it harder to use.

But across the board, Apple made each device more useful, more connected, and more capable. Whether you’re into design, productivity, or communication, there’s something for you here.

Get in Touch

Need help navigating new Apple tech at home or in your business?

Redbird Technology Solutions is your local partner in Milwaukee, Wisconsin. With over 25 years of experience, we help small to mid-size businesses with everything from IT support to cloud security. We also offer professional security camera installation for both homes and commercial buildings.

Contact us today for a free consultation and let us make technology simple for you.

Top 10 Technologies To Learn In 2025 (And Why They Matter)

Technology changes fast. Every year, we see new tools and systems that make our lives easier. If you want to get ready for the future, learning about new tech is a great place to start. In this article, we’ll go over the top 10 technologies to learn in 2025. These tools are not just fun or cool—they’re opening the doors to great jobs, high pay, and big changes in how the world works.

Let’s take a look at the tech that will shape 2025 and how you can be part of it.

1. Artificial Intelligence (AI)

AI means machines can do things that usually need human thinking. They can learn, decide, and even talk. By 2025, AI will be in cars, hospitals, and schools. You might see it in self-driving cars or robots that help doctors.

  • Why it matters: AI helps businesses make better decisions and save time.
  • Jobs: AI experts can earn between $110,000 and $200,000 or more a year (ZipRecruiter, 2024).

2. Data Science

Data science is about using big piles of data to find answers. Think of it like a detective using clues. For example, farmers can use data science to know when to plant crops.

  • Why it matters: Data helps businesses grow smarter.
  • Jobs: Data scientists make about $105,000 to $180,000 per year (Indeed, 2024).

3. Generative AI

Generative AI creates things like pictures, stories, or even music. It’s already helping companies make videos, ads, and websites.

  • Why it matters: It saves time and boosts creativity.
  • Jobs: Workers in this field can make $100,000 to $175,000 (Glassdoor, 2024).

4. Cybersecurity

With more online tools, we also face more risks. Cybersecurity helps protect computers from hackers. It keeps our data safe.

  • Why it matters: It keeps personal and business info safe.
  • Jobs: Cyber Security jobs pay $90,000 to $160,000 a year (U.S. Bureau of Labor Statistics).

5. Cloud Computing

Cloud computing means storing data on the internet instead of a computer. It makes sharing and working online easier for everyone.

  • Why it matters: More businesses use the cloud every day.
  • Jobs: Cloud experts can earn $120,000 to $170,000 (AWS, 2024).

6. Blockchain

Blockchain is the tech behind Bitcoin and other digital money. But it’s not just for money—it also helps with security and keeping records.

  • Why it matters: It brings trust and safety to online actions.
  • Jobs: Blockchain developers earn $100,000 to $180,000 a year (LinkedIn, 2024).

7. Quantum Computing

Quantum computing is super powerful. It solves problems way faster than normal computers. For example, it can help make new medicines.

  • Why it matters: It will change science, math, and health forever.
  • Jobs: Quantum experts can earn $120,000 to $200,000 (TechRepublic, 2024).

8. Data Engineering

Data engineers build the systems that collect and clean data. Without them, data science wouldn’t work.

  • Why it matters: We need clean data to make good choices.
  • Jobs: Data engineers earn between $81,000 and $160,000 (Dice, 2024).

9. Augmented Reality (AR) & Virtual Reality (VR)

AR adds digital things to the real world (like Pokémon Go), while VR creates a whole new world you can enter with special goggles.

  • Why it matters: These tools help with games, learning, and even surgery.
  • Jobs: AR and VR experts earn between $90,000 and $140,000 (TechCrunch, 2024).

10. DevOps

DevOps is a mix of two jobs: developers (who make software) and operations (who run it). It makes tech updates happen faster with fewer problems.

  • Why it matters: It helps big companies like Amazon and Netflix work smoothly.
  • Jobs: DevOps engineers earn $80,000 to $200,000 (Glassdoor, 2024).

Summary Table

Here’s a quick look at the top 10 technologies for 2025:

RankTechnologyJob Pay Range (USD)Main Use
1Artificial Intelligence$110k–$200kHealthcare, cars, business decisions
2Data Science$105k–$180kFarming, business, education
3Generative AI$100k–$175kContent creation, media, marketing
4Cybersecurity$90k–$160kProtecting systems and data
5Cloud Computing$120k–$170kOnline storage and software
6Blockchain$100k–$180kDigital money, tracking, records
7Quantum Computing$120k–$200kMedicine, science, finance
8Data Engineering$81k–$160kBuilding systems for data use
9AR/VR$90k–$140kGames, education, healthcare
10DevOps$80k–$200kSoftware updates, operations

Why Learn These Tech Skills Now?

By 2025, we will see:

  • Over 75 billion IoT devices worldwide (Statista, 2024)
  • AI market reaching $190 billion in value (MarketsandMarkets, 2024)
  • Data growth rising fast every year

All this means more jobs, more money, and more chances to make a difference.

Tips to Get Started

  1. Pick one technology you find exciting.
  2. Look for free courses online like Coursera or edX.
  3. Try projects at home or with friends.
  4. Stay updated by reading tech news.

Final Thoughts

The future is digital. The more you learn now, the better you’ll do later. You don’t need to be a tech expert to get started. All it takes is curiosity and a little effort each day.

These technologies aren’t just about big companies. They can help everyday people, like you, find a better job and build a better future.

Need Help with Tech? Call Redbird Technology Solutions

Redbird Technology Solutions is your local partner in Milwaukee, Wisconsin. We help small and mid-sized businesses with their IT needs, from cloud services to cybersecurity. We also install and manage security cameras for both homes and businesses.

If you’re ready to grow with the latest tech, give us a call. Let us make technology work for you.

Contact Redbird Technology Solutions today to learn more.