Small business cybersecurity Milwaukee: a simple, complete guide

Running a small business is hard work. Cyber threats make it harder. Phishing emails, fake invoices, and locked files can stop your day. Small business cybersecurity Milwaukee should feel clear and doable. This guide gives complete steps you can follow right now, written in plain language and built for local companies.

RedBird Technology Solutions serves Milwaukee and nearby cities. For commercial projects, our team drives up to 45 miles for new installs and onsite work.

Why small business cybersecurity in Milwaukee matters

Cybercrime keeps growing, and small teams get hit often. Scams use simple tricks: rush you to click, ask for money fast, or pretend to be your vendor. Ransomware is still active, and stolen passwords remain a common cause of break-ins. Because of this, smart habits and a few tools go a long way.

Key idea: when you focus on the basics—MFA, updates, backups, training, and strong passwords—you block many attacks and limit damage from the rest.

Five moves that work right away

These steps bring the biggest gains with the least effort. Start with them, then add more as you grow.

1) Turn on MFA for the accounts that matter most

MFA (multi-factor authentication) adds a second step when you sign in—like a phone prompt or code. With MFA in place, a stolen password usually is not enough to break in. Begin with Microsoft 365 or Google Workspace, then add MFA to payroll, banking, remote access, and every admin account.

Quick win: require MFA for owners, finance staff, and all admins today. After that, roll it out to the rest of the team.

2) Update systems on a steady schedule

Old software has known flaws. Attackers scan the internet for those flaws and strike fast. Keep Windows, macOS, browsers, firewalls, Wi-Fi gear, and key apps up to date. Pick one weekly window for computers and one monthly window for network gear. Communicate the plan so people know when reboots will happen.

Quick win: set a recurring calendar reminder for patches. After each update, reboot the devices you touched.

3) Back up with the 3-2-1 rule and test restores

A good backup saves the day when files get locked, lost, or deleted. Follow 3-2-1: keep 3 copies of your data on 2 kinds of storage, with 1 copy offsite or offline. Do a small restore test each quarter so you know it works. If ransomware strikes, a clean backup lets you recover without paying.

Quick win: choose your three most important folders—finance, jobs, and client files are common. Restore one file today as a proof check.

4) Teach people to pause before they click

Most incidents start with a message. Phishing emails copy the look of real services and push you to act “right now.” Slow down. Check the sender. Hover over links. If the message involves money or passwords, confirm by phone using a number you already trust.

Quick win: hold a 10-minute “pause before you click” chat this week. Show two examples and ask the team to list red flags.

5) Use long passphrases and a password manager

Length beats weird symbols. A passphrase—four or more random words—works well and is easier to remember. Block common or leaked passwords if your tools allow it. A password manager creates and stores strong logins so staff do not reuse the same password across sites. When possible, prefer phishing-resistant MFA like security keys.

Quick win: set a rule for 12-character passphrases. Turn on your chosen manager for everyone.

A checklist for owners and managers

Print this list. Check off what is done. Circle what comes next.

  • MFA on email, finance, remote access, and admin accounts
  • Weekly updates for PCs/Macs; monthly for firewalls and Wi-Fi
  • Backups follow 3-2-1; last restore test completed on: _____
  • Email security set: SPF, DKIM, and DMARC
  • Phishing training done this quarter; next session on: _____
  • Password policy uses passphrases and blocks known bad passwords
  • Least-privilege access: few admins; stale accounts removed
  • Device encryption on laptops and phones
  • Incident plan printed and saved in the cloud
  • Vendor access uses separate, time-boxed accounts with MFA

This short list covers the core of small business cybersecurity Milwaukee teams need. Work through it step by step.

What common attacks look like (and how to respond)

Recognizing the signs helps people act quickly and calmly.

  • Phishing email: the message looks real and asks for a fast click or login. The address is close to correct but not exact.
    Response: do not click; verify with the sender using a known phone number.
  • Business email compromise (BEC): a “vendor” or “CEO” asks you to change bank details or send a rush payment.
    Response: call a saved contact; confirm before moving money.
  • Ransomware: files lock and a note demands payment.
    Response: isolate the affected device, call IT help, and restore from backups.
  • Infostealer malware: a hidden program steals saved passwords and cookies, then crooks log in as you.
    Response: change passwords, force sign-outs, check MFA, and scan devices.

Across all four, slow the pace, verify through another channel, and document what happened.

Policies that help without the jargon

Policies work best when they are short and clear. Aim for one page per topic.

Acceptable use

Work files live in approved locations, not personal drives. Unknown USB drives and random downloads are not allowed. If a task needs an exception, ask first.

BYOD (bring your own device)

When people use personal phones for work, require a screen lock, device encryption, and remote wipe. Email must use MFA. If someone leaves the company, remove access right away.

Vendor access

Vendors get their own accounts with MFA and limited rights. Track who has admin access in one master list. When the work ends, remove those accounts the same day.

Email and payments

Bank details never change by email alone. For large payments, require two approvals and a phone confirmation with a saved contact. Write that rule down and follow it every time.

What “good enough” looks like for small business cybersecurity in Milwaukee

You do not need every tool on the market. You do need the right mix that fits your size and budget.

  • Identity & email: Microsoft 365 or Google Workspace with MFA for all users
  • Endpoints: next-gen antivirus/EDR, disk encryption, auto updates
  • Network: business firewall, guest Wi-Fi separated from office traffic, no default passwords
  • Backups: 3-2-1 with quarterly restore tests
  • Logging: simple records for sign-ins and admin actions
  • Training: short sessions plus a few phishing drills each year
  • Plan: a one-page “first 24 hours” checklist with names and phone numbers

With these pieces in place, small business cybersecurity Milwaukee becomes practical: fewer incidents, faster fixes, and less stress.

A local example: 20-person office, cloud-first

Consider a firm in Wauwatosa or Brookfield with one office and mostly cloud tools.

  • Identity: Microsoft 365 Business Premium; MFA required for everyone; Conditional Access blocks risky sign-ins
  • Email security: SPF, DKIM, and DMARC configured; external sender tag enabled
  • Devices: Windows 11 with BitLocker; macOS with FileVault; phones use screen locks and wipe on loss
  • Updates: weekly patch window for computers; monthly patch window for firewall and access points; staged reboots
  • Backups: cloud backup for Microsoft 365 plus a local backup for key files; quarterly restore test
  • Network: business firewall; VLANs split guest and office Wi-Fi; optional web filtering for risky sites
  • Training: 10-minute chat each month; two short phishing drills per year
  • Vendors: separate, time-boxed accounts with MFA; remove when the project ends
  • Cameras/NVR: strong passwords, current firmware, and VPN for remote viewing—no open ports
  • Plan: incident sheet posted in the server closet and saved in the cloud

This setup is simple to run and gives sturdy protection for a typical Milwaukee small business.

What to do in the first 24 hours of an incident

If something seems wrong, pause and follow this order. Clear steps reduce panic and limit damage.

  1. Isolate the problem. Disconnect the suspected device from the network or turn off its Wi-Fi.
  2. Call your IT help or MSP. Share what you saw and when. Keep the email, file, or screenshot.
  3. Change passwords for any account that might be affected. Make sure MFA is on for those accounts.
  4. Check backups and attempt a small restore. If files are locked, avoid paying; verify that clean backups exist.
  5. Review money moves. Call your bank and any vendor involved in a pending payment.
  6. Document and report. Write down times, actions, and contacts. Report major losses to the proper channels as your policy requires.

After things settle, update your checklist and training so the team learns from the event.

How RedBird supports Milwaukee small businesses

1) Free risk check

Choose onsite or video. Our team reviews email, backups, devices, Wi-Fi, and sign-ins. You receive a short list of quick wins and a simple 90-day roadmap.

2) Day-one basics

MFA turns on. Patch schedules go live. Email security gets set. Backups follow the 3-2-1 rule. Old accounts are removed, and admin access is mapped.

3) Train and tune

We run a short “pause before you click” session. A monthly update window is set. Together we perform a test restore and write clear notes you can share with leaders or auditors.

4) Ongoing support

Tickets are handled quickly. Monitoring and patching continue in the background. Each quarter, we meet to review metrics, plan next steps, and budget for upcoming needs.

Service area

RedBird serves Milwaukee, Wauwatosa, West Allis, Glendale, Shorewood, Whitefish Bay, Brookfield, Menomonee Falls, Oak Creek, Greenfield, Franklin, New Berlin, Mequon, Cedarburg, Grafton, Waukesha, Pewaukee, Racine, and Kenosha. For commercial work, we travel up to 45 miles from Milwaukee.

If your location sits near the edge of that radius, reach out and we’ll talk through options.

FAQ for decision makers

Do we really need MFA?
Yes. MFA stops many common attacks. Start with email and finance, then cover every account that matters.

Are small businesses real targets?
Yes. Attackers favor quick wins like fake invoices and stolen passwords. Basic defenses cut that risk.

Is ransomware still a thing?
Yes. It remains common, but strong backups, steady updates, and MFA reduce both impact and recovery time.

What should our password rules be?
Allow long passphrases, block known bad passwords, and use a password manager. When possible, add security keys for phishing-resistant MFA. Can RedBird also help with cameras and access control?
Yes. We secure PoE camera systems, keep firmware current, and set safe remote viewing that fits your network plan.

IT Support in Milwaukee: What an MSP Does and When You Need One

If you run a business in Milwaukee, tech can feel hard. Things break. Passwords fail. Email gets weird. You just want work to flow. That is why IT support matters.

This guide explains what an MSP is. MSP means Managed Service Provider. We’ll share what an MSP does, how it helps, what it costs, and when to call for help. We’ll also share simple steps you can start today.

We keep the words plain and clear. Short. Helpful. Focused on Milwaukee and nearby cities. RedBird Technology Solutions serves the metro area and commercial clients up to 45 miles from Milwaukee.

What “IT Support” Means (in plain words)

IT support keeps systems up, protects them, and saves you time and money.

An MSP like RedBird can:

  • Watch your systems 24/7.
  • Fix issues before you feel them.
  • Keep your data backed up.
  • Patch and update your devices.
  • Secure your Wi-Fi and email.
  • Help users fast with a friendly help desk.
  • Plan for growth and compliance.
  • Tie cameras, door access, and networks together for one view.

Think of an MSP as your outsourced IT team. You get a team of pros for less than hiring full-time staff. You also get clear service levels, clear response times, and clear monthly costs.

Why strong IT matters in Milwaukee

Milwaukee is a hard-working city. We make, we ship, we serve. Tech keeps it all moving. When tech stops, work stops.

Outages are expensive. Industry studies show many major outages cost over $100,000, and some cost $1 million or more. That hurts any business, big or small. (PacketFabric)

Cybercrime is also rising. In the FBI’s latest report, victims reported over $16 billion in losses in 2024, up about 33%from 2023. That includes business email compromise (BEC), fake invoices, and more. (Federal Bureau of Investigation)

Ransomware continues to hit businesses hard. The 2025 Verizon DBIR shows ransomware growing and a big share of breaches involving it, especially for small and mid-sized firms. (Verizon)

The message is simple: Stable systems and strong security are not “nice to have.” They are must-haves to protect your work, your people, and your customers.

What an MSP does, day to day

1) Proactive monitoring and alerting

Your servers, PCs, switches, firewalls, and Wi-Fi are monitored around the clock. If anything seems off, alerts pop up. Our team responds quickly, usually before users feel it.

2) Patch and update management

We keep Windows, macOS, firmware, and apps current. Updates run on a schedule to reduce downtime. We test before rollout and can roll back quickly if needed.

3) Help desk that actually helps

You get a local, friendly help desk. Need a printer fixed? Need a new user added? Locked out? We answer and solve. Most issues get fixed the same day.

4) Endpoint protection

We set up next-gen antivirus and EDR, isolate threats quickly, remove any malware, and tune policies so your team can work without fear.

5) Backups and recovery

We protect your files and servers with the 3-2-1 backup rule. We test restores. When bad things happen, we bring systems back quickly.

6) Email security and training

We block spam and scams at the gate, set up DMARC, DKIM, and SPF, and run quick phishing tests with short training so your team knows what to open and what to avoid.

7) Network and Wi-Fi

First, we design a clean network that fits your layout. Then we install business-grade Wi-Fi with guest access, WPA3 security, and content filters if you want them. Finally, we map coverage to wipe out dead zones.

8) Cloud and identity

We set up Microsoft 365 or Google Workspace. We add Multi-Factor Authentication (MFA) and single sign-on (SSO) where it fits. CISA says MFA blocks many common attacks and can make you far less likely to be hacked. (CISA)

9) Cameras and access control that work with IT

From shops to offices and sites, our team installs and manages PoE camera systems with NVRs. Remote viewing is secured end to end. We place cameras to remove blind spots. And we tune the network so video traffic doesn’t slow everything down.

10) Strategy and budgeting

We help you plan 12–36 months out: device refresh, software renewals, storage needs, and security goals. You get a roadmap that fits your budget.

What IT support looks like for different Milwaukee businesses

Manufacturing and logistics (Menomonee Falls, Oak Creek, West Allis)

Your operation needs steady uptime, plus safe vendor access. We build VLANs, enforce strong firewall rules, and turn on MFA. We watch for strange traffic and keep spare gear ready so swaps are quick.

Clinics and healthcare offices (Milwaukee, Greenfield, Wauwatosa)

You must keep patient data safe. We add device encryption, access logs, backups, and simple policies. We help with vendor management and basic HIPAA needs (non-legal).

Retail and restaurants (Downtown, Bay View, Shorewood)

You need secure POS, fast guest Wi-Fi, and cameras that cover cash wraps and doors. We lock down POS, watch for BEC scams, and help stop card skimmers.

Construction and trades (Racine, Kenosha, Waukesha)

You work from trucks and sites. We set up rugged Wi-Fi, mobile device security, cloud docs, and jobsite cameras. You get a clear view of gear and gates, day or night.

Property and HOAs (Cudahy, St. Francis, Glendale)

You need stable networks and cameras for entries, garages, and common rooms. We add clear policies, signs, retention plans, and easy ways to share clips with police when needed.

Signs you’re ready for a Milwaukee MSP

You might need managed IT support if:

  • Tech problems stop work every week.
  • Users file the same tickets over and over.
  • Your backups have not been tested in months.
  • You do not use MFA on email and key apps.
  • You had a virus or ransomware scare.
  • Your Wi-Fi is slow or drops in some rooms.
  • New hires take days to set up.
  • Vendors ask for security proof and you do not have it.
  • You are growing. You need a plan and a budget.

What it costs (and how to think about price)

Every network is different, but most MSP plans are per user, per device, or tiered by service level. Basic plans cover monitoring, patching, antivirus, and help desk. Higher tiers add advanced security, compliance, and onsite support.

Price is one part of the story. Risk and downtime are the other parts. Remember: A single major outage can cost six figures for many firms. Even an hour without point-of-sale, email, or ERP can be painful. Good IT support helps avoidthose losses. (PacketFabric)

“Do we really need an MFA?” Yes—here’s why

Most breaches start with a stolen or guessed password. MFA adds a second step. A phone prompt. A key. A code. It blocks many attacks and is a top tip from CISA for small and mid-size businesses. (CISA)

NIST, the U.S. standards body, also gives guidance on strong passwords and modern sign-in. Their advice: allow long passphrases, screen against known bad passwords, and use phishing-resistant MFA where you can. (NIST Pages)

Bottom line: Turn on MFA for email, finance, and admin tools first. Then roll it out to the rest.

Simple security wins you can do this week

  1. Turn on MFA for Microsoft 365, Google, banking, and payroll. (CISA)
  2. Update Windows, macOS, network gear, and apps.
  3. Back up with the 3-2-1 rule and test a restore.
  4. Use a password manager and long passphrases (think four random words). (NIST Pages)
  5. Train your team with a 10-minute phish test and a short talk.
  6. Lock down email with SPF, DKIM, and DMARC to cut spoofing.
  7. Review admin rights. Fewer admins = lower risk.
  8. Check your cameras. Update firmware. Set strong passwords. Close any open ports.
  9. Make an incident plan. Who calls whom? Who can approve spending? Where are backups?
  10. Call an MSP to assess the top three risks and make a 90-day plan.

How RedBird’s Milwaukee IT support works

Step 1: Free assessment

We’ll start with a quick meeting, either onsite or over video. Our team reviews your network, cloud, backups, and security. We outline fast wins and larger projects, then hand you a simple scorecard with choices.

Step 2: Onboarding

We start by documenting your network. After that, we install monitoring and security tools. Backup checks, ticketing, and user support come next. To wrap up, we run a short “day one” training for your team.

Step 3: Run and improve

Tickets get handled fast. Patching and monitoring stay on. Then, once a quarter, we sit down with you to review metrics and set the next steps.

You keep working. We keep you safe and online.

Service area (Milwaukee + 45 miles for commercial)

We serve Milwaukee and nearby cities, including Wauwatosa, West Allis, Glendale, Shorewood, Whitefish Bay, Brookfield, Menomonee Falls, Oak Creek, Greenfield, Franklin, New Berlin, Mequon, Cedarburg, Grafton, Waukesha, Pewaukee, Racine, and Kenosha. For commercial installs and projects, we will drive up to 45 miles from Milwaukee.

If you are not sure you are inside the radius, ask us. If you are a bit outside, we can still talk.

FAQ: quick answers decision makers ask

Q: Do you support both Windows and Mac?
Yes. We support both. We also support iOS and Android for work apps and email.

Q: Can you work with our in-house IT person?
Yes. We often act as backup, after-hours help, or we take certain tasks off their plate.

Q: Do you help with compliance?
From device encryption and MFA to backups, logs, and access control, we cover the practical steps. We also help you collect audit evidence. We’re not a law firm.

Q: Will you manage our cameras and access control too?
Yes. We design and install PoE camera systems, tune storage, and secure remote access. We can integrate with door access where it makes sense.

Q: How fast is your help desk?
Most tickets get a first response within one business hour. Urgent issues are handled right away.

Q: Can you help during an emergency?
Yes. We can jump in for incidents like ransomware or email takeovers. We help you contain, recover, and harden. Note: reported ransomware and fraud costs are still rising, which is why strong basics like MFA and backups matter so much. (Federal Bureau of Investigation)

When to call (three clear moments)

  1. Frequent fires. If tech issues stop work every week, it is time.
  2. Growth or change. New office, new staff, or a merger? Plan before you move.
  3. Security worry. If you do not have MFA, tested backups, or clear policies, call now.

What you get when you hire RedBird

  • A named account manager in Milwaukee.
  • A friendly help desk that picks up the phone.
  • A clear plan for the next 90 days, then 12–36 months.
  • Real-world security that fits small and mid-size firms.
  • Support for both IT and camera systems under one roof.
  • Simple pricing and reporting you can understand.

Next steps

  • Book a free assessment (on site or virtual).
  • Get your quick-win list (we aim for three wins in the first 30 days).
  • Sleep better knowing your tech is watched and your data is safe.

Call RedBird Technology Solutions today. Or send a note. We’ll reply fast and get you answers the same day.

Sources

  • FBI Internet Crime Complaint Center: 2024 losses topped $16B, up ~33% from 2023. (Federal Bureau of Investigation)
  • Verizon 2025 Data Breach Investigations Report (DBIR): ransomware and vulnerability exploitation trends affecting SMBs. (Verizon)
  • Uptime Institute – Annual Outage Analysis: many major outages exceed $100K; some top $1M. (PacketFabric)
  • CISA – Require Multi-Factor Authentication: MFA blocks many common attacks; strong recommendation for SMBs. (CISA)

NIST SP 800-63B: modern password and authentication guidance; favor long passphrases and phishing-resistant MFA where possible. (NIST Pages)

MFA Fatigue Attack: How Push-Notification Hacks Work and How to Stop Them

Written by Mario Canario, Sales and Marketing Manager, RedBird Technology Solutions
Last updated: January 7, 2025

Cyberattacks keep getting smarter. One threat growing fast across Wisconsin is the MFA Fatigue Attack. It tricks users with nonstop login prompts until someone taps Yes by mistake. When that happens, the attacker gets inside. This article breaks down what an MFA Fatigue Attack is, why it works, and how to shut it down before damage spreads.

Why MFA Fatigue Matters for Any Business

Many small and mid-size businesses feel safe because they already use multi-factor authentication. MFA is essential. It adds a layer of protection that passwords alone cannot provide.
However, hackers know this. So they have learned how to turn MFA into a pressure point.

They do not break the system.
They break your patience.

Because they send push notifications again and again, users may approve them just to stop the noise. That single approval can unlock email, files, shared drives, accounting systems, and cloud apps. For many businesses, this leads to ransomware, stolen data, and downtime.

When you understand how the attack works, you can stop it fast.

What an MFA Fatigue Attack Is

An MFA Fatigue Attack sends repeated authentication prompts to a user’s phone or device. The attacker already has the username and password. Now they just need the second factor.
So they spam notifications until someone gives in.

Why this attack works

Because many teams:

• Trust MFA too much
• Assume prompts are glitches
• Approve alerts without checking the source
• Get tired late at night
• Want the pop-ups to stop

This makes the attack simple but powerful.

How an MFA Fatigue Attack Starts

Although the attack seems sudden, it usually follows a clear chain.

Step 1: Credentials Are Stolen First

The attacker usually gets the password before they start. This may happen through:

• Phishing emails
• Fake login pages
• Dark-web credential leaks
• Weak or reused passwords
• Compromised contractors or vendors

Once they have the password, the attack begins.

Step 2: The Attacker Triggers Push Notifications

They log in with the stolen password.
Your MFA tool sends prompts to your phone.
The attacker repeats the login attempt over and over.

This can take minutes.
It can also last hours.

Step 3: The User Becomes “Fatigued”

This is the point of failure.

Because the phone will not stop buzzing, a user may think:

• “Maybe the system is broken.”
• “Maybe I tapped something earlier.”
• “Maybe IT is running a test.”
• “I just want this to stop.”

One tap gives the attacker full access.

Some attackers also message the victim pretending to be IT support. This is what happened during the Uber breach. They push. Then, they insist. Finally, the victim is guided into approving the request.

MFA Fatigue Attack: What Hackers Do Next

Once inside, attackers often move quickly.

They may:

• Steal files
• Move laterally through the network
• Change security settings
• Plant ransomware
• Take over cloud apps
• Access email for deeper phishing
• Create new admin accounts

A single approved MFA prompt can lead to weeks of recovery.

How to Defend Against an MFA Fatigue Attack

You can reduce the risk with clear steps that work for businesses of any size.

1. Tighten Your MFA Settings

Most businesses never review their MFA controls. But these settings can stop fatigue attacks.

Use these adjustments:

• Reduce how long a push notification stays valid
• Limit how many login attempts are allowed
• Block repeated attempts from unusual locations
• Require location-based confirmations
• Require biometrics when possible
• Flag excessive push traffic for review

Even small changes can break the attack chain.

2. Train Your Team to Spot the Signs

Because attackers rely on user confusion, training is one of the strongest defenses.

Teach employees to:

• Never approve a prompt they did not request
• Pause and ask IT if something feels off
• Report repeated notifications right away
• Watch for fake “tech support” messages
• Protect passwords more carefully

A fast internal report can stop an attack before it spreads.

3. Move Beyond Password-Heavy Security

Passwords remain the weakest link.
Attackers know that most MFA Fatigue Attacks start with a stolen password.

To reduce risk:

• Adopt FIDO2 security keys
• Require biometrics on supported devices
• Explore passwordless login for cloud apps
• Use Single Sign-On with strict policies

The less you rely on passwords, the harder it is for attackers to begin the chain.

4. Enforce Least Privilege Access

If a compromised account cannot access admin tools, servers, or sensitive files, an attacker cannot escalate.

Least privilege means:

• Every user gets only the access they need
• Admin roles are limited
• Contractors have time-limited access
• Privileged actions require re-authentication

This stops small breaches from becoming major ones.

5. Harden Your Systems

System hardening removes weak points before attackers find them.

This includes:

• Removing old accounts
• Updating firmware
• Patching outdated software
• Reviewing firewall rules
• Closing unused ports
• Disabling legacy authentication

When your system has fewer cracks, attackers have fewer paths inside.

6. Build Strong Vulnerability Management

Because threats change fast, ongoing vulnerability scanning is vital.

A strong program includes:

  1. Asset discovery
  2. Risk assessment
  3. Priority ranking
  4. Patch deployment
  5. Reporting
  6. Continuous review

Attackers move quickly. Your protection must move faster.

MFA Factors: How They Work and Where Attacks Target

Understanding the layers of MFA helps explain how fatigue attacks exploit the system.

Knowledge Factors

Something you know:

• Password
• PIN
• Security question

This is where most attacks begin.

Possession Factors

Something you have:

• Phone
• Hardware token
• Tablet
• Security card

Push notifications live here.

Inherence Factors

Something you are:

• Fingerprint
• Facial recognition
• Voice ID
• Iris scan

These are hardest to fake and hardest to fatigue.

Attackers target whichever factor is easiest. For most people, that is push-based authentication.

When MFA Is Strong and When It Fails

Below is a simple comparison to help your team understand the difference.

MFA SetupStrengthRisk Level
Password + push promptMediumHigh (fatigue attacks)
Password + biometricHighLow
Passwordless FIDO2 keyVery HighVery Low
Push notifications with no limitMediumVery High
Push notifications + rate limitsHighMedium

Common Mistakes That Make MFA Fatigue Attacks Worse

Businesses often weaken their own security without realizing it.

These mistakes are most common:

• Allowing unlimited push attempts
• Giving users admin access by default
• Not training staff on MFA approval rules
• Allowing old accounts to stay active
• Reusing passwords across services
• Letting outdated devices stay in the field

Fixing these issues strengthens your defenses right away.

Quick Checklist: How to Stop MFA Fatigue Fast

Use this list in your IT playbook:

✓ Turn on rate limits for MFA attempts
✓ Block repeated requests from unusual locations
✓ Use biometrics when possible
✓ Never approve unexpected MFA prompts
✓ Report suspicious prompts immediately
✓ Update passwords and enforce strong rules
✓ Use passwordless security keys for high-risk roles
✓ Review access rights monthly

This gives your business a clear, repeatable plan.

RedBird Technology Solutions Can Help

If your business is in Milwaukee or anywhere in Wisconsin, you do not need to face MFA threats alone. RedBird Technology Solutions has more than 25 years of experience helping organizations stay secure, stable, and prepared.

If you want help improving MFA, reducing risk, or building a stronger cybersecurity plan, we offer a free, friendly consultation. No pressure. Just guidance.

Apple’s AirPods 4: Smarter Sound, Better Value

If you’re looking for a tech gift that actually gets used, Apple’s new AirPods 4 are hard to beat. Built with smarter sound features and a more secure fit, they’re designed for daily listening, video calls, workouts, and everything in between — and right now, they’re on sale for just $99(down from $179).

Smarter Noise Control

The AirPods 4 come with active noise cancellation (ANC), helping you stay focused when working, traveling, or just blocking out background noise. When you need to stay aware, transparency modeactivates instantly thanks to Apple’s H2 chip — keeping your sound environment adaptive and balanced.

They even detect when you start speaking and automatically lower the volume, so you never miss a conversation.

Everyday Performance and Comfort

These earbuds offer up to five hours of listening per charge, with an additional 30 hours from the charging case. The fit is more secure and IP54-rated for dust and water resistance, making them ready for commutes, workouts, or long calls.

Remove one earbud, and playback pauses automatically — a small but smart touch that Apple continues to get right.

Enhanced Audio and Calls

With personalized spatial audio, the AirPods 4 adjust sound based on your ear shape for a more natural listening experience. The improved voice isolation feature filters background noise for clearer calls, and head-gesture controls let you manage Siri or playback without reaching for your phone.

Other Apple Deals Worth Noting

If you’re upgrading your tech this season, Apple has several strong discounts:

Prices are current as of publication and may change.

Final Thoughts

For a mix of smart design, clear audio, and daily reliability, Apple’s AirPods 4 stand out. Whether for personal use or as a thoughtful tech gift, they deliver strong performance and value — especially at this limited-time price.

For more tech news please make sure to check our blog section.

Computer virus explained: simple guide to all types

By Mario Canario – Technology Editor
September 19, 2025

Bad software can hide anywhere online. It can slow your PC. It can steal your money. You want a clean, short path to safety. This guide keeps it simple. Here you get computer virus explained in plain words, with signs to watch for, and steps you can take today.

Why this matters now

We all live on the web. We bank, shop, and store photos online. Because of that, criminals follow us there. They use tricks and code to get inside our devices. One click can be enough. Yet you can block most attacks with a few good habits. You will learn those here.

First, what is “malware”

Malware means malicious software. It is the big umbrella. A virus is only one kind of malware. Other kinds include worms, ransomware, Trojans, spyware, and more. Each kind spreads in its own way. But they all try to harm or exploit your device.

Core idea: how bad software gets in

Most attacks start with three simple paths:

  1. A trick. A fake email link. A pop-up ad. A “free” download.
  2. A weak spot. An outdated app. A broken plugin. A stolen password.
  3. A bad device. An infected USB drive or a laptop that was already hit.

If you can close those three paths, you block most threats.

The big list: every common malware type explained

To make this easy to scan, each section tells you what it is, how it spreads, signs to look for, and a fast fix.

1) Virus

What it is: Code that attaches to files or apps. It needs a human to run the infected file.
How it spreads: Email attachments, shared files, pirated software.
Signs: Random errors, slowdowns, corrupted files, odd pop-ups.
Fast fix: Update your antivirus, run a full scan, delete or restore damaged files from backups.

2) Virus hoax

What it is: A fake warning about a threat that is not real.
How it spreads: Social posts, emails, pop-ups.
Signs: Scare language urging you to pay or call a number.
Fast fix: Do not click. Close the tab. Check with your security tool or a trusted IT pro.

3) Worm

What it is: A self-spreading threat that moves on its own.
How it spreads: Network holes, old software, open file shares, infected USB drives.
Signs: Your internet crawls, mass emails send without you, many devices slow at once.
Fast fix: Patch systems, unplug infected PCs from the network, scan all devices.

4) Ransomware

What it is: Malware that locks your files and asks for money to unlock them.
How it spreads: Phishing, bad downloads, weak remote desktop.
Signs: A ransom note on screen, files with new strange extensions.
Fast fix: Disconnect from the network, call IT or law enforcement, restore clean backups. Do not pay if you can avoid it.

5) Trojan

What it is: A fake “good” app that hides bad code. It relies on tricking you to install it.
How it spreads: Pirated games, “free” utilities, fake installers.
Signs: New toolbars, sudden ads, missing money or strange account logins.
Fast fix: Uninstall the app, run a deep scan, change passwords, enable multi-factor login.

6) RAT (Remote Access Trojan)

What it is: A Trojan that gives an attacker full remote control.
How it spreads: Same as a Trojan, plus cracked software.
Signs: Cursor moves by itself, mic or webcam turns on, files change with no action from you.
Fast fix: Disconnect from internet, scan offline with a bootable tool, rotate all passwords.

7) Cryptojacker

What it is: Code that steals your CPU/GPU power to mine coins.
How it spreads: A hacked website script or a sneaky app.
Signs: Fans roar, device runs hot, battery drains fast even when idle.
Fast fix: Close that site, remove shady extensions, scan, and patch your browser.

8) Keylogger

What it is: Malware that records what you type.
How it spreads: Malicious ads, infected apps, Trojans.
Signs: Unknown processes, strange network use, account takeovers.
Fast fix: Scan, then change passwords from a clean device. Turn on multi-factor login.

9) Logic bomb

What it is: Code that sleeps until a certain date or event, then it triggers.
How it spreads: Often planted by insiders or hidden in scripts.
Signs: Hard to spot. You might only notice after files are deleted or settings change.
Fast fix: Backups with version history, strong access rules, and code reviews for scripts.

10) Malvertising

What it is: Malicious ads on real sites.
How it spreads: Ad networks that were abused.
Signs: Scary pop-ups that push you to “scan now.”
Fast fix: Close the tab. Use an ad blocker from a trusted source. Keep your browser patched.

11) Wiper

What it is: Code built to destroy data.
How it spreads: Phishing, poisoned updates, or stolen admin access.
Signs: Files vanish. Systems fail to boot. Backups show errors.
Fast fix: Isolate, rebuild systems from clean images, then restore from offline backups.

12) Adware

What it is: Apps that blast ads and slow your device.
How it spreads: Bundled with “free” software.
Signs: Pop-ups, browser changes, sluggish apps.
Fast fix: Remove the app, reset the browser, and use reputable cleaners.

13) Spyware

What it is: Software that watches you and sends data out.
How it spreads: Trojans, risky downloads, bad extensions.
Signs: New icons, high network use, targeted ads that feel creepy.
Fast fix: Scan, remove, and review app permissions on phone and PC.

14) RAM scraper

What it is: Code that steals data from memory, often credit card info in point-of-sale systems.
How it spreads: Weak or unpatched terminals.
Signs: Fraud notices from banks, alerts from payment processors.
Fast fix: Patch POS systems, segment the network, and rotate all payment keys.

15) Rootkit

What it is: Deep malware that hides itself and protects other threats.
How it spreads: Exploits or admin-level Trojans.
Signs: Security tools fail, system settings change back by themselves.
Fast fix: Use a trusted boot disk. Sometimes the only cure is a full wipe and reinstall.

16) Backdoor

What it is: A secret way in that skips logins.
How it spreads: Often installed by another malware.
Signs: Unknown accounts, odd ports open, new scheduled tasks.
Fast fix: Change all passwords, remove unknown users, review firewall rules.

17) Botnet

What it is: A herd of infected devices run by one attacker.
How it spreads: Phishing, weak routers, old IoT gadgets.
Signs: Your device sends lots of traffic, your ISP warns you, or home internet crawls.
Fast fix: Reboot and patch routers, change Wi-Fi passwords, and scan all home devices.

18) Fileless malware

What it is: Threats that live in memory, not as files on disk.
How it spreads: Malicious scripts, PowerShell abuse, and phishing.
Signs: Hard to detect with old tools. You see strange system processes and spikes in RAM.
Fast fix: Use modern endpoint tools, log monitoring, and regular reboots with patches.

19) Malicious macro

What it is: A bad macro hidden in a document.
How it spreads: Email “invoices” and “reports” that ask you to enable macros.
Signs: Office asks to enable macros; then files appear or vanish.
Fast fix: Never enable macros for unknown files. Use cloud viewers. Scan before opening.

“Computer virus explained” in one chart

Use this small table to match the threat to a fast action.

Threat typeFast action
Virus, Trojan, AdwareUninstall shady apps, run a full scan, reboot
Worm, BotnetDisconnect from network, patch, scan all devices
Ransomware, WiperIsolate, rebuild from clean images, restore backups
Spyware, Keylogger, BackdoorScan, change passwords from a clean device, enable MFA
Rootkit, FilelessUse a bootable scanner or EDR; consider full reinstall
Malvertising, HoaxClose tab, ignore scare pop-ups, verify with trusted tools

Five pillars of daily protection

  1. Update everything. Turn on auto updates for Windows, macOS, browsers, and phones.
  2. Use one strong security suite. Keep real-time protection on.
  3. Back up with version history. Keep one backup offline or in a secure cloud vault.
  4. Harden logins. Use a password manager and multi-factor on email, bank, and cloud.
  5. Click with care. Hover on links. When in doubt, type the site address yourself.

Because habits beat hacks, these five steps stop most attacks before they start.

Common mistakes and easy fixes

  • “I’ll download that free movie.”
    That risky file can hide a Trojan or RAT. Instead, use legal streaming and trusted stores.
  • “I’ll deal with updates later.”
    Delays leave open holes. Set auto updates and schedule a weekly restart.
  • “I’ll use the same password for all.”
    One leak means all accounts are open. Use a manager to make unique passwords.
  • “I clicked a pop-up that said ‘You’re infected.’”
    That is malvertising. Close the tab. Never call numbers in pop-ups.
  • “Backups are too hard.”
    Use a simple cloud backup tool. Pick daily backups with file history.

Quick safety checklist

  • Updates on for OS, browser, and apps
  • Real-time antivirus on and up to date
  • Password manager + multi-factor login
  • Daily or weekly backups with version history
  • Admin account used only when needed
  • Macros disabled by default in Office apps
  • Router firmware updated; Wi-Fi uses WPA3
  • Unknown USB drives never plugged in
  • Kids’ devices use standard (non-admin) accounts
  • A printed recovery plan with key phone numbers

Save this list and check it once a month.

When to rebuild instead of repair

Sometimes cleanup takes longer than a fresh start. Rebuild if you see:

  • rootkit is suspected.
  • RAT keeps returning after you remove it.
  • Ransomware hit more than one device.
  • Your antivirus will not run or turns off by itself.

Back up your files first, then reinstall the OS from a clean image. Change passwords right after.

“Computer virus explained” for small business owners

If you run a shop or clinic, one small step can save a week of pain. Split your network. Keep point-of-sale, cameras, guest Wi-Fi, and office PCs on separate networks. Also, train your staff twice a year. Teach them to spot fake invoices, fake shipping notices, and “CEO” wire-fraud emails. Finally, make one person the owner of updates and backups. Clear roles lower risk.

Local help in Wisconsin

If you are in Milwaukee or nearby, we can help you set this up the right way the first time. Redbird Technology Solutions has more than 25 years serving local homes and small businesses. We set up safe networks, manage updates, install and maintain security cameras, and handle backups. If you want friendly advice, reach out for a free consultation. We keep it simple and local.

FAQs

What is the easiest way to remove a virus?
Run a full scan with a trusted security tool. Then restart and scan again. Finally, update your system and apps.

How do I know if I have ransomware?
You will lose access to files and see a note asking for money. Disconnect from the network right away and call a pro.

Is a worm the same as a virus?
No. A virus needs you to run a file. A worm spreads on its own across a network.

Can a Mac or phone get malware?
Yes. All modern devices can be hit. Keep them updated and install apps only from official stores.

Should I ever pay a ransom?
Experts advise against paying when possible. Restoring clean backups is safer and stops repeat attacks.

What is a fileless attack?
It runs in memory without saving files to disk. That makes it harder for old tools to spot. Modern endpoint tools help.

How do I protect my kids’ devices?
Create standard accounts, enable family filters, and keep updates on. Teach them to avoid random links and downloads.

Sources

Nvidia OpenAI investment fuels $100B data center buildout

By Mario Canario – Technology Editor
September 22, 2025

The problem and the promise

The AI boom needs enormous computing power, and that power is expensive. Nvidia OpenAI investment will channel up to $100 billion into advanced data centers built on Nvidia chips. The promise is clear: faster AI research, stronger cloud systems, and the scale to serve hundreds of millions of users.

Why this investment matters

Nvidia and OpenAI have been at the heart of the AI revolution since ChatGPT launched in 2022. Demand for Nvidia’s GPUs exploded as AI adoption grew worldwide. By pledging up to $100 billion for data center buildouts, the two companies are signaling the next leap in scale.

OpenAI expects to run systems requiring 10 gigawatts of power—the equivalent of 4 to 5 million GPUs. To put it in perspective, that’s double Nvidia’s output last year. This isn’t just a business deal. It is an infrastructure play that could reshape the entire AI economy.

Nvidia stock reacted instantly, climbing nearly 4% in one day. The gain added about $170 billion in value to its already massive $4.5 trillion market cap. Clearly, Wall Street sees this as more than hype—it sees long-term demand for AI chips cemented.

The scale of the Nvidia OpenAI investment

Jensen Huang, Nvidia’s CEO, described the project as “monumental in size.” He’s not exaggerating. Building just one gigawatt of AI data center capacity costs $50–60 billion, and Nvidia systems typically account for $35 billion of that.

OpenAI is planning 10 gigawatts. Do the math, and you begin to see why $100 billion is only the beginning. The first wave of infrastructure, powered by Nvidia’s next-gen Vera Rubin systems, is scheduled to come online in late 2026.

OpenAI CEO Sam Altman reinforced the stakes. “We have to do great AI research. We have to make products people want. And we have to solve this infrastructure challenge,” he said.

Nvidia and OpenAI: A symbiotic loop

This partnership isn’t new. When OpenAI launched ChatGPT, it depended on Nvidia GPUs. That demand helped Nvidia cement its position as the dominant AI chipmaker.

As Bryn Talkington of Requisite Capital Management noted:
“Nvidia invests $100 billion in OpenAI, and OpenAI turns it back to Nvidia. This looks like a virtuous cycle for Jensen.”

It’s a loop that keeps strengthening. OpenAI builds tools. Users flock to them. More GPUs are needed. Nvidia supplies them, profits, and reinvests in even more capacity.

The competition in AI chips

Nvidia dominates the AI GPU market, but the landscape is shifting.

  • AMD: Developing high-performance accelerators aimed at undercutting Nvidia’s pricing.
  • Cloud providers: Microsoft, Google, and Amazon are all designing custom AI chips to reduce dependency.
  • Startups: Companies like Biren Technology and MetaX are racing to build specialized processors.

Still, Nvidia holds the upper hand. Its hardware is tightly integrated with CUDA, its software ecosystem, making it harder for rivals to dislodge.

Microsoft and other partners

Microsoft remains a critical partner for OpenAI. Its Azure cloud is already infused with OpenAI’s models, and this Nvidia OpenAI investment complements that strategy. Oracle, SoftBank, and the Stargate project are also part of the larger infrastructure web.

Altman emphasized that Nvidia and Microsoft are “passive investors” but also two of OpenAI’s “most critical partners.”

This layered approach shows how OpenAI is spreading its infrastructure bets while still leaning heavily on Nvidia for the chips that matter most.

Comparing Nvidia’s recent bets

This isn’t Nvidia’s only big play. In recent weeks:

  • $5 billion stake in Intel was announced, signaling closer collaboration on AI processors.
  • Nearly $700 million was invested in U.K. startup Nscale to accelerate data center design.
  • Over $900 million was spent acquiring staff and licenses from AI startup Enfabrica.

By comparison, the Nvidia OpenAI investment dwarfs all of these. It signals not just growth, but a redefinition of scale.

Risks and challenges

No deal this big is risk-free.

  1. Power demand: 10 gigawatts is an immense draw. Sourcing clean, reliable energy will be critical.
  2. Chip supply: Nvidia’s supply chain must scale smoothly to avoid shortages.
  3. Competition: If AMD or a cloud provider gains traction, margins could shrink.
  4. Cost pressure: With each gigawatt priced at $50–60 billion, overruns are a real possibility.

Quick table: Nvidia OpenAI investment in numbers

MetricEstimateContext
Investment size$100BLargest Nvidia commitment ever
Power capacity10 GWEquals 4–5M GPUs
Cost per GW$50–60B$35B Nvidia chips per GW
Launch date2H 2026Next-gen Vera Rubin systems
OpenAI users700M weeklyRequires massive scaling

Why this is a turning point

The Nvidia OpenAI investment isn’t just a financing round. It is the blueprint for AI infrastructure for the next decade.

Altman hinted that users should “expect a lot” in coming months. That expectation, backed by Nvidia’s chips, is what makes this partnership unique. It’s not just scale. It’s a marriage of research, product adoption, and infrastructure buildout happening all at once.

RedBird for local businesses in Milwaukee

Big tech deals can feel distant, but the lesson applies locally too. Businesses in Milwaukee and across Wisconsin depend on data, cloud, and secure IT. Scaling infrastructure isn’t only for giants like Nvidia and OpenAI—it’s also for mid-size firms that need to grow without breaking their systems.

At RedBird Technology Solutions, we’ve been helping Wisconsin businesses modernize for over 25 years. If you’re in Milwaukee and want to explore how to future-proof your IT setup, reach out for a free consultation.

FAQs

Q1: What is the Nvidia OpenAI investment?
It is a plan for Nvidia to invest up to $100 billion in OpenAI, funding AI data centers built on Nvidia chips.

Q2: How big is the project?
The project covers 10 gigawatts of power capacity, equal to 4–5 million GPUs, and costs $50–60 billion per gigawatt.

Q3: When will it launch?
The first phase is expected in the second half of 2026 with Nvidia’s Vera Rubin systems.

Q4: Why is Nvidia investing so much?
Because OpenAI is one of the largest GPU buyers, and the cycle of research, product use, and infrastructure fuels Nvidia’s growth.

Q5: Who else is involved?
Microsoft, Oracle, SoftBank, and others are partners. Nvidia remains the main chip supplier.

Sources

Amex Platinum Card Major Update: What You Need to Know

By Mario Canario – Technology Editor
September 19, 2025

The Amex Platinum Card major update is here, and it brings more benefits — along with a bigger price tag. American Express has refreshed both the personal Platinum Card® and the Business Platinum Card®, adding new credits, hotel perks, and a new design. At the same time, the annual fee has climbed to $895.

So, is the update worth it? Let’s break it down in simple terms so you can decide.

Why This Update Matters

Travel rewards cards are getting more expensive. Chase, United, and Southwest all raised fees this year. Now, Amex has followed suit. But Amex is also stacking on value.

According to Amex, the Platinum Card now offers over $3,500 in benefits each year if you use everything. That’s more than double the $1,500 value it claimed before【CNBC, 2025】.

Still, many cardholders wonder: “Will I actually use these credits?”

Key Changes to the Amex Platinum Card

Here are the biggest updates to the Amex Platinum Card major update:

1. Higher Annual Fee

  • New fee: $895 per year
  • Previous fee: $695
  • First increase since 2021

The fee kicks in when your card renews on or after January 2, 2026.

2. Rewards Stay the Same

Earning points has not changed:

  • 5x points on prepaid hotels booked through Amex Travel
  • 5x points on flights booked directly with airlines or Amex Travel (up to $500,000 a year)
  • 1x points on everything else

Membership Rewards points are still valuable but work best if you book lots of travel through Amex Travel.

3. Bigger Hotel Credits

This is one of the biggest upgrades:

  • Old credit: $200 per year
  • New credit: $600 per year ($300 every 6 months)

You must book prepaid stays through Fine Hotels + Resorts or The Hotel Collection. You also get Leaders Club Sterling Status with The Leading Hotels of the World, which means upgrades and perks at 400+ luxury hotels.

4. New Annual Credits

Amex has added several new credits that could help cover the higher fee:

  • Dining: $400 yearly ($100 each quarter) with Resy restaurants
  • Digital entertainment: $300 yearly with Disney+, Hulu, YouTube Premium, YouTube TV, Peacock, WSJ, and more
  • Lululemon: $300 yearly ($75 each quarter)
  • Uber One: $120 yearly membership credit plus existing Uber Cash
  • Oura Ring: $200 yearly credit for purchases at OuraRing.com

Note: enrollment required for most credits.

5. The Business Platinum Card Update

The Business Platinum Card® is also part of the Amex Platinum Card major update.

New fee: $895 per year.

Added benefits include:

  • Hotel credits: $600 yearly ($300 every 6 months)
  • Flight + One AP credits: Up to $3,600 per year if you spend $250,000
  • Dell credit: $1,150 yearly with Dell (was $200)
  • Adobe credit: $250 yearly

Rewards also improved:

  • 5x points on flights and prepaid hotels via Amex Travel
  • 2x points on key business categories and purchases over $5,000 (up to $2M yearly)
  • 1x points on everything else

Comparing Value: Platinum vs. Sapphire Reserve

Here’s a quick look at how Amex stacks up against Chase’s Sapphire Reserve after both increased fees:

FeatureAmex PlatinumChase Sapphire Reserve
Annual Fee$895$795
Hotel Credits$600$50 (hotel bookings)
Dining Credits$400 (Resy)$300 (travel)
Travel Rewards5x on hotels/flights3x on dining/travel
Lounge AccessCenturion + Priority PassPriority Pass only

Amex gives more credits, but Chase offers broader rewards categories.

Common Mistakes to Avoid

  • Not enrolling: Many credits require you to enroll first. Forgetting means you lose value.
  • Overspending: Don’t buy things you don’t need just to “use” credits.
  • Booking outside Amex Travel: You miss out on 5x points if you don’t book through Amex.

Quick Checklist: Is Amex Platinum Right for You?

  • Do you travel often?
  • Can you use $600 in hotel credits yearly?
  • Do you dine at Resy restaurants or use Uber?
  • Will you use entertainment credits like YouTube Premium or Hulu?
  • Are you okay with a high $895 fee?

If most of these are yes, the Amex Platinum Card major update could be worth it.

Local Note for Milwaukee Readers

If you’re in Milwaukee and thinking about smart ways to handle tech, IT, or even secure payments, Redbird Technology Solutions can help. With more than 25 years of experience, they offer IT services and camera solutions that keep your business safe and running smoothly. Reach out today for a free consultation.

FAQs

1. How much is the new Amex Platinum fee?
$895 per year starting January 2, 2026.

2. What is the biggest new benefit?
A $600 hotel credit for prepaid bookings through Amex Travel.

3. Do rewards change with the update?
No, rewards remain the same at 5x on travel and 1x on everything else.

4. What new credits are added?
Dining ($400), entertainment ($300), Lululemon ($300), Uber One ($120), and Oura Ring ($200).

5. Is the Amex Platinum worth it now?
It depends. If you travel often and use the credits, it can more than pay for itself.

6. Does the Business Platinum also change?
Yes, it now has a $895 fee and up to $3,600 in new annual credits for flights and business tools.

7. How do I maximize Amex Platinum benefits?
Always enroll for credits, book travel through Amex, and track your quarterly credits.

Sources

Alibaba’s shares jump after it lands a major customer for its AI chips

By Mario Canario, Technology Editor
Last updated: September 17, 2025

Why Alibaba’s shares jump after it lands a major customer for its AI chips

Alibaba’s stock soared after reports confirmed that China Unicom, the nation’s second-largest telecom provider, will use Alibaba’s AI chips in a massive new data center project. The news sparked strong investor confidence, pushing Alibaba’s Hong Kong-listed shares up more than 5% and its U.S.-listed stock over 2% in premarket trading.

What makes this deal important

Boost for domestic AI chips

China has been pushing to replace U.S. technology with homegrown alternatives. This partnership shows Alibaba is making progress with its chip unit, T-Head.

Big customer impact

China Unicom’s decision signals trust in Alibaba’s technology. It also gives Alibaba a chance to prove its chips can support real-world applications like telecom and data centers.

Alibaba’s AI chips explained

What is T-Head?

T-Head, also known as Pingtouge, is Alibaba’s semiconductor division. It builds custom AI chips designed to power data-heavy tasks such as machine learning and cloud services.

Why Alibaba doesn’t sell chips directly

Unlike Nvidia, Alibaba doesn’t sell its chips in stores. Instead, companies like China Unicom use them by purchasing Alibaba Cloud services. This “chips-as-a-service” model gives Alibaba steady revenue while making the chips widely available.

China Unicom’s role in the partnership

Building a massive data center

China Unicom is building a large new data center in Qinghai Province. This project will use Alibaba’s chips alongside processors from other Chinese firms like MetaX and Biren Technology.

Why telecoms matter for AI growth

Telecom companies run vast networks that generate and process enormous amounts of data. Partnering with them allows Alibaba to showcase its chips’ strength in handling large-scale computing.

Market reaction and stock impact

Stronger investor confidence

News of the deal quickly boosted Alibaba’s market value. Investors see the deal as a sign that Alibaba is regaining momentum in AI after facing stiff competition.

Comparing stock moves

  • Alibaba: +5% in Hong Kong, +2% in U.S. premarket
  • Nvidia: –1% after reports China restricted purchases of certain U.S. chips

This shows how one company’s gain can come at another’s expense in the global AI race.

Why this matters for China’s AI strategy

Reducing reliance on Nvidia

China has limited access to Nvidia’s top AI chips due to U.S. restrictions. By investing in Alibaba, MetaX, and Biren, China hopes to secure its own supply chain.

Supporting local innovation

Deals like this encourage more funding and research into domestic semiconductors. They also help China close the gap with global leaders like Nvidia and AMD.

Risks and challenges for Alibaba

Lack of transparency on performance

It’s still unclear if Alibaba’s chips can match Nvidia in speed and efficiency. Without independent benchmarks, customers may remain cautious.

Supply chain pressures

Building chips requires complex manufacturing, often involving global suppliers. Restrictions could limit how fast Alibaba scales production.

Growing competition

Other Chinese chipmakers, like Huawei’s Ascend series, are also fighting for market share. Alibaba will need to prove its chips stand out.

Lessons for global tech watchers

Shifting power in semiconductors

The AI chip market is no longer dominated by just U.S. firms. Chinese companies are stepping up with viable alternatives.

New business models

Alibaba’s “chips via cloud” approach could become a model for others. Instead of selling hardware, companies may increasingly tie chips to cloud platforms.

Quick summary table

FactorImpact on Alibaba
China Unicom dealStrengthens trust and boosts demand
Stock market reaction+5% in Hong Kong, +2% U.S. premarket
Reduced Nvidia accessOpens door for domestic suppliers
RisksPerformance, supply chain, competition

What this means for businesses in Milwaukee

If you’re a business owner in Milwaukee, you may wonder why this matters. Global AI chip supply impacts the cloud services we all rely on. Faster chips mean better performance for tools, apps, and cybersecurity solutions.

That’s where Redbird Technology Solutions can help. With more than 25 years of experience in IT and security, we guide local businesses through technology changes. If you want to explore how AI and cloud solutions can improve your operations, reach out today for a free consultation.

FAQs

What caused Alibaba’s shares to rise?
News that China Unicom will use Alibaba’s AI chips in a major data center project.

What division makes Alibaba’s chips?
Alibaba’s semiconductor arm called T-Head, also known as Pingtouge.

Does Alibaba sell its chips directly?
No. Customers access them through Alibaba Cloud services.

Why is China pushing domestic chips?
To reduce reliance on U.S. suppliers like Nvidia due to trade restrictions.

Who are Alibaba’s competitors in AI chips?
MetaX, Biren Technology, and Huawei in China; Nvidia and AMD globally.

What was Nvidia’s stock reaction?
It fell around 1% after reports of China limiting purchases of its chips.

Sources

Google Unveils New Pixel 10 Phone Models and AI Features

Big news from Google: the company has officially unveiled the Pixel 10 lineup at a star-studded event in Brooklyn, New York. The event featured celebrities like Jimmy Fallon, Nick Jonas, and Formula 1 driver Lando Norris, showing just how important this launch is for Google.

The new devices are packed with AI tools, new hardware, and upgraded designs. With four Pixel 10 phones, a new Pixel 4 Watch, and updated Pixel earbuds, Google is making its biggest push yet to challenge Apple and Samsung in the premium phone market.

Let’s explore what was announced, how much the new phones will cost, and what these updates mean for everyday users.

Pixel 10 Lineup: The Models and Prices

Google has released four new Pixel 10 models:

  • Pixel 10 (standard) – $800
  • Pixel 10 Pro – $1,000
  • Pixel 10 Pro XL – $1,200
  • Pixel 10 Pro Fold – $1,800

The first three models will be available in stores starting August 28, 2025, while the Pixel 10 Pro Fold will launch later on October 9, 2025.

This lineup shows Google’s confidence in competing directly with Apple’s iPhone 16 Pro and Samsung’s Galaxy Z Fold series.

AI Is the Star of the Show

What sets the Pixel 10 apart from past models is its deep integration with AI (artificial intelligence). Google’s senior vice president Rick Osterloh explained that the goal is to create “personal intelligence”—phones that don’t just react, but anticipate what users need.

Here are the new AI-powered tools:

1. Magic Cue

  • Anticipates what you need before you ask.
  • Example: If you call your airline, the phone will show your flight info automatically.

2. Camera Coach

  • Guides you while taking photos.
  • Suggests the best lighting, framing, and angles in real time.
  • Aimed at helping casual users take professional-quality shots.

These features build on Google’s history of using AI for photography, voice recognition, and real-time translation. The Verge notes that Google is leaning heavily into AI now because Apple has been slower to integrate AI into the iPhone.

Pixel 4 Watch: Smarter and Safer

Google also announced the Pixel 4 Watch, the first smartwatch with Google’s Gemini AI assistant built in.

Features include:

  • Emergency satellite communications for safety in remote areas.
  • New health tracking tools, designed to rival Apple Watch and Fitbit.
  • Expanded AI support for managing schedules, fitness, and safety alerts.

Gemini will also be available on TVs, smart speakers, and even cars this fall.

Celebrity Partnerships

Google is also pushing its brand with star power. NBA star Stephen Curry has joined as a “performance adviser” to guide product development. The move shows how Google is trying to connect tech with culture, just as Apple often does with its launches.

How Pixel 10 Compares to Past Models

Here’s a quick breakdown of what’s new:

FeaturePixel 9Pixel 10
AI AssistantLimited AIGemini AI with Magic Cue & Camera Coach
CameraStrong but staticAI-guided Camera Coach
Price$799–$999$800–$1,800
Foldable OptionNonePro Fold model
Watch SupportPixel 3 WatchPixel 4 Watch with AI and satellite

The biggest jump is clearly in AI features and the addition of a foldable option, which brings Google into direct competition with Samsung’s Galaxy Fold.

Why AI Matters for Google

Google has been layering AI into its products since 2023, but the Pixel 10 takes this to the next level.

According to Statista, the global AI market is expected to reach $305 billion by 2025. By putting AI at the center of its phones, Google is betting big that customers want smarter, proactive devices.

This move also sets Pixel apart from Apple, which analysts say has been slower to roll out AI-driven features on the iPhone.

Pricing Strategy: A Direct Apple Challenge

The base Pixel 10 costs $800, which is nearly identical to the iPhone 16’s entry price. The Pro and Pro XL models compete directly with the iPhone 16 Pro and Pro Max, while the Pixel 10 Pro Fold takes aim at Samsung’s foldable phones.

Google is signaling that it doesn’t just want to be seen as a budget option—it wants to compete as a premium smartphone brand.

What It Means for Customers

For everyday users, here’s what the Pixel 10 launch means:

  • Smarter help every day: AI tools make the phone more intuitive.
  • Better pictures: Camera Coach can help even beginners take great photos.
  • New options: Foldable phone lovers finally have a Pixel choice.
  • Bigger ecosystem: Gemini AI will connect phones, watches, TVs, and cars.

Challenges Google Still Faces

Even with the Pixel 10’s upgrades, Google has hurdles:

  1. Brand recognition – Apple and Samsung dominate the premium market.
  2. Price sensitivity – At $1,800, the Fold may be too expensive for many buyers.
  3. Software bugs – Past Pixel launches have been hit with glitches; Google must deliver reliability this time.

Lessons for Businesses

The Pixel 10 launch highlights three key lessons:

LessonWhy It Matters
Innovation is keyCompanies must keep evolving to stay competitive
AI is the futureBusinesses should start planning for AI integration
Ecosystems winCustomers prefer products that work together seamlessly

For businesses in Milwaukee and beyond, this is a reminder to invest in trusted IT support that helps adapt to new technology quickly.

Milwaukee Businesses: Stay Ahead with Local Tech Experts

Tech is moving fast. AI, cloud systems, and smart devices are changing how we live and work. For businesses, keeping up can be tough.

That’s where Redbird Technology Solutions comes in.

Based in Milwaukee, Wisconsin, we’ve been helping businesses with IT support and technology solutions for over 25 years. Our services include:

  • IT planning and support
  • Network security and management
  • Camera installations and monitoring
  • Cloud migration and backups
  • 24/7 local support

Don’t let tech changes slow you down.

Contact Redbird Technology Solutions today for a free consultation and let us help your business thrive in the new AI-powered world.

Final Thoughts

The Pixel 10 launch shows Google’s biggest step yet into the future of AI-powered devices. With Magic Cue, Camera Coach, Gemini AI, and a new foldable model, Google is making a bold statement: it wants to lead in innovation, not just follow.

For shoppers, this means smarter tools and better choices. For businesses, it’s a sign that AI is here to stay.

And for Milwaukee businesses, it’s a reminder that having trusted local IT partners like Redbird is the best way to keep up in a world that never stops changing.

Target’s CEO Is Stepping Down as Customers Turn Away: What Happened and What’s Next

Big changes are coming to Target. After 11 years leading the company, Target’s CEO is stepping down as customers turn away from the once-popular brand. This news has shocked shoppers, investors, and retail experts.

So why is this happening? What went wrong at Target? And what should customers and business owners learn from this moment?

Let’s look at the full story—step by step—in a simple way.

Who Is Target’s CEO and Why Is He Leaving?

Brian Cornell has been Target’s CEO since 2014. He helped bring the store back to life when it was struggling. He updated the stores, added online shopping, and made Target cool again.

In 2019, he was even named “CEO of the Year” by CNN Business for making Target strong during tough times.

But now, after more than a decade, Cornell is stepping down. He will leave his role as CEO on February 1, 2026, though he’ll stay on as executive chairman.

The reason? Target’s sales are down. Customers are shopping less, and many say they don’t feel connected to the brand anymore. The company needs a fresh start.

Who’s Replacing Him?

Target picked someone from inside the company to take over—Michael Fiddelke, the current Chief Operating Officer.

Fiddelke started as an intern at Target 20 years ago. Now, he’s moving into the top job. Some people think this is a safe choice. Others say Target needed an outsider with new ideas.

One expert, Neil Saunders from GlobalData Retail, said:

“This doesn’t fix the problems. Target needs new thinking. It has lost touch with what shoppers want.”

Why Are Customers Turning Away from Target?

This is a big question. And the answer has many parts. Let’s break them down.

1. Fewer People Are Shopping for Fun

Target is known for fun things like cute clothes, home décor, and trendier items. But lately, people are spending more money on basic needs like food and gas—and less on fun stuff.

In fact, more than 50% of Target’s products are non-essential, or what experts call “discretionary items.”
Compare that to Walmart, where about half of all sales come from groceries.

When times get hard, people go to stores that help them save on basics. That means Walmart, Costco, and Amazon are doing better than Target.

2. Sales Are Falling, and Investors Are Worried

Target’s sales have gone down for three straight quarters. That means fewer people are shopping—and buying less when they do.

In 2025, Target’s stock was one of the worst-performing in the S&P 500.
Just recently, Target’s stock dropped 10% after another bad sales report.

Investors are nervous. They don’t think the company has a clear plan.

3. The DEI Backlash Hurt Brand Loyalty

In 2025, Target made a big change—it cut back on its DEI (Diversity, Equity, and Inclusion) programs.

Many customers, especially younger and more progressive ones, were shocked and upset. The family of Target’s founder even called it a “betrayal.”

Target had once been a leader in inclusion. Now, some say it’s turning its back on those values.

As a result, brand trust dropped, and many loyal shoppers stopped supporting the company.

4. Supply Chain Problems and Tariffs

Target also faced trouble with importing products. About 50% of Target’s products come from overseas, compared to only 33% for Walmart.

This matters because tariffs (taxes on imports) make things more expensive. Target has to raise prices just to break even.

According to Bank of America analyst Robert Ohmes, Target may need to raise prices twice as much as Walmart due to tariffs.

This hurts sales and frustrates shoppers.

5. Too Much Inventory, Not Enough Demand

In 2022, Target bought too much stuff—things like treadmills, TVs, and furniture. But after the pandemic, people stopped buying those items.

That meant Target had too much inventory and had to mark down prices, losing money in the process.

The timing couldn’t have been worse. Inflation was rising, and people had less money to spend.

6. Pride Month Backlash Added Fuel to the Fire

In 2023, Target faced angry online attacks for selling Pride-themed products. Some of the items were for transgender people, and misinformation spread saying they were being sold to kids (they weren’t).

Target pulled some items after threats to employees—but this made things worse.

Supporters of LGBTQ+ rights felt betrayed. Others thought Target was giving in to pressure. No one was happy.

The result? A big sales drop and lawsuits from conservative groups.

Target store entrance.

Can Target Come Back?

Michael Fiddelke, the new CEO, says yes.

He wants to:

  • Bring back fun and trendy items
  • Make stores more exciting
  • Use new tech to improve shopping
  • Cut costs where possible
  • Avoid raising prices unless necessary

One of his new ideas is called “Fun 101.” It’s a plan to focus on fresh electronics, home goods, and seasonal trends.

But will it work? Analysts are split.

Some say Target can bounce back with the right moves. Others think it needs a complete reboot to survive.

What This Means for Shoppers

If you’re a Target shopper, expect more changes soon. Stores may:

  • Look different inside
  • Offer new kinds of products
  • Raise or lower prices depending on tariffs
  • Focus more on in-store experiences

The goal is to win back customers and bring energy back to the brand.

Lessons for Business Owners

Target’s story isn’t just about retail. It’s a warning for all businesses—especially those that rely on customer trust.

Here are 3 key takeaways:

LessonWhy It Matters
Know your customerWhen brands stop listening, they lose loyalty
Be careful with big shiftsDEI cuts and pricing issues hurt Target’s image
Adapt with a planTrendy ideas only work when backed by smart strategy

If you’re a local business owner, it’s important to learn from big companies—but also avoid their mistakes.

That’s why having trusted tech partners is so important.

Milwaukee Businesses: Don’t Let Tech Troubles Slow You Down

When times get tough, your business needs tools that work, security you trust, and support that shows up.

That’s where we come in.

Redbird Technology Solutions, based in Milwaukee, Wisconsin, has helped businesses for over 25 years. We don’t just fix computers—we help you grow smarter and safer.

We offer:

  • Network setup and protection
  • IT planning and security
  • Hardware recommendations that fit your budget
  • Camera systems and on-site support
  • Fast, friendly service from local experts

Whether you’re launching something new or looking to improve your tech setup, we’re here to help.

Need a hand? Let’s talk.
Contact Redbird Technology Solutions today for a FREE consultation.

Let’s build something great together—right here in Milwaukee.

Final Thoughts

Target’s CEO is stepping down as customers turn away, and it marks a big turning point for one of America’s favorite stores.

The last few years have shown how quickly things can change. Strong leadership, clear values, and real customer focus are more important than ever.

If you’re a shopper, this is your chance to speak up with your wallet. If you’re a business owner, this is your reminder to stay flexible, stay focused, and lean on trusted local partners when it matters most.