Understanding and Avoiding the Web Envy Scam

A Simple Guide to Spotting Email Fraud

In 2021, a new scam emerged targeting small businesses, known as the Web Envy scam. It’s making a comeback in early 2024. Small businesses receive fake invoices from “Web Envy Solutions” for $98.57, claiming charges for SEO/Link Building services. These invoices look real, showing the customer’s name, account number, and domain, and they’re sent via PDF email or sometimes fax, which is unusual for scams.

The Web Envy website appears trustworthy, yet the contact number leads to a dead end, stating it’s out of service. Scammers often send this fake invoice to various people within the same company, hoping someone will respond.

Key Tactics Used by Scammers:

• Creating Urgency: Scammers know people tend to quickly pay invoices to avoid trouble. They press you to act fast, hoping you won’t check the invoice’s legitimacy.
• Pretending to Be Trusted: They might impersonate reputable organizations to lower your guard. The Web Envy scam uses a convincing website to trick you.
• Demanding Specific Payment Methods: Scammers prefer payment methods that are hard to trace or reverse, like wire transfers, cryptocurrency, payment apps, or gift cards.

How to Avoid a Scam:

• Pause Before You Act: Always examine an invoice carefully. Look for odd details like unfamiliar return addresses or phone numbers. It’s wise to discuss it with your team or technology department to confirm its legitimacy.
• Guard Your Information: Never share personal or financial details unless you’re sure who you’re dealing with. If an unexpected request comes, verify the requester’s identity before responding. Be skeptical of phone numbers provided in emails—they might lead you straight to the scammer.
• Reject Unusual Payment Requests: Legitimate bills usually offer standard payment methods, such as checks, credit cards, or online payments. Be suspicious if asked to pay via wire transfer, cryptocurrency, payment apps, or gift cards.

For more tips on avoiding scams, the Federal Trade Commission offers valuable resources. And if you’re curious about enhancing your cybersecurity, feel free to contact us for more information on protective services.