Netflix is Raising Prices Again: What You Need to Know
Netflix has announced another round of price increases for its subscription plans. Starting soon, users across the United States, Canada, Portugal, and Argentina will notice higher prices on their next billing cycle. These changes come alongside the company’s record-breaking growth, with 19 million new subscribers joining Netflix in the last few months of 2024. Let’s break down what these price hikes mean, why they’re happening, and what Netflix subscribers can expect.
New Netflix Prices for 2025
Netflix’s pricing adjustments will impact nearly all subscription plans. Here’s a quick breakdown of the changes:
- Ad-supported plan: Increasing from $6.99 to $7.99 per month.
- Standard plan (ad-free): Increasing from $15.49 to $17.99 per month.
- Premium plan (ad-free): Increasing from $22.99 to $24.99 per month.
Netflix spokesperson MoMo Zhou confirmed these changes, which will be applied during subscribers’ next billing cycle. This marks the first time Netflix has raised the price of its ad-supported plan since its launch in 2022.

Why Netflix is Raising Prices
According to Netflix’s letter to investors, the price hikes are aimed at supporting continued investments in programming and enhancing the platform. The company stated:
“We will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix.”
This isn’t Netflix’s first price adjustment. The last increase occurred in October 2023, signaling a trend of regular pricing evaluations as Netflix continues to scale its services globally.
Netflix’s Record Growth in 2024
Despite the higher prices, Netflix’s subscriber base is thriving. In late 2024, Netflix reached 300 million global subscribers, adding a record-breaking 19 million new users in just one quarter. This growth highlights Netflix’s success in capturing a massive audience with its diverse content and innovative offerings.
Even with such success, Netflix executives believe there’s still plenty of room to grow. The company noted that streaming accounts for less than 10% of TV viewing in markets where it’s available. With streaming on the rise, Netflix sees a “long runway for growth” in both domestic and international markets.
Introducing the Extra Member with Ads Plan
Netflix is also expanding its offerings with a new Extra Member with Ads plan. For $6.99 per month, subscribers can add an additional ad-supported membership for someone outside their household. For those who prefer ad-free viewing, the price for an extra member has increased from $7.99 to $8.99 per month.
This option provides flexibility for families or friends who want to share an account but live in different households. It also aligns with Netflix’s push to monetize account-sharing after years of leniency.

Netflix’s Content Strategy: Bigger and Bolder
Netflix isn’t just increasing prices—it’s also doubling down on delivering high-quality content. The platform ended 2024 with an impressive lineup, including:
- New seasons of fan favorites like Squid Game and Arcane (a spinoff of League of Legends).
- A push into live event programming, such as the highly viewed NFL games featuring performances from stars like Beyoncé and Mariah Carey.
- Record-breaking live sports and entertainment events, including the Mike Tyson vs. Jake Paul boxing match and Netflix’s debut with WWE’s Monday Night Raw, which drew 4.9 million viewers.
Netflix’s live content strategy focuses on “can’t-miss, special event programming” rather than acquiring rights to regular season sports. This unique approach allows Netflix to stand out from competitors like Disney+ and Amazon Prime Video.
What Does This Mean for Netflix Subscribers?
For subscribers, the new prices mean paying more for the same content library. However, Netflix argues that these changes reflect the platform’s commitment to delivering value. The price increases fund larger investments in original programming, live events, and innovative features that improve the overall viewing experience.
Alternatives to Consider
If you’re on a tight budget, consider these tips to make the most of Netflix or explore alternatives:
- Switch to the ad-supported plan: At $7.99, this tier offers a more affordable way to access Netflix content.
- Share an account: The Extra Member with Ads plan is a cheaper way to split costs with someone outside your household.
- Compare streaming services: Platforms like Disney+, Hulu, and Amazon Prime Video may offer competitive pricing or content you enjoy more.

Netflix’s Broader Impact on Streaming
The price hike comes at a time when competition in the streaming industry is fiercer than ever. Platforms like Disney+, Max (formerly HBO Max), and Amazon Prime are vying for market share, each offering unique content to attract subscribers.
Netflix’s ability to maintain record growth, even with price increases, demonstrates the platform’s dominant position in the industry. By prioritizing high-quality programming and new features, Netflix is setting itself apart as a leader in the streaming space.

Final Thoughts: Is Netflix Still Worth It?
Netflix continues to raise prices as it grows its content library and live event programming. While the increases may frustrate some subscribers, others may see value in the platform’s diverse offerings, cutting-edge content, and unmatched global reach.
If you’re considering whether Netflix is worth the price, weigh the cost against the value you receive. For many, Netflix remains the go-to streaming platform for quality entertainment, even at a higher cost.

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